Internal Databases

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Definition: Internal Databases

Internal database is any collection of business data compiled using the internal networks. Internal databases have data regarding information on market and consumer behavior in an electronic form.


Importance of Internal Databases

Every company has an internal network that sends and receives information from various sources within and outside the company. That network also stores all the internal data related to company. Some of the important internal databases which companies have are

1. Sales Data

2. Consumer Feedback

3. Customer Database

4. Complaints Record

All these internal data bases help companies thrive and improve their customer services and business propositions.

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