Maintenance Marketing - Meaning & Definition

Published by MBA Skool Team, Last Updated: January 12, 2015

What is Maintenance Marketing?

It is the promotional activity done to maintain the product’s market share in the market. Marketing is carried out to ensure that the customers remember the brand name, product or service. Marketing ensures that the existing customers reuse the products and it also attracts newer customers owing to its advertising.

Such marketing exercises are mostly used in a highly competitive market. This is because there are so many players offering the similar products or services. Hence it is essential to have maintenance marketing to ensure that people do not forget about a brand.

Some of the examples of maintenance marketing are as below:

1) Social Media Advertisements

2) TV and Radio Advertising

3) Sponsorship/ Celebrity Endorsements

4) News Blog/ Articles/ Banners

5) Direct Mails/ Point of sale displays

6) Phone calls(Sometimes)

7) Pay per click ads

8) Website maintenance or customer feedback system


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 5 categories.

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