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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 13279
2 360 Degree Branding 57523
3 4 Ps of Marketing 101335
4 4 R's of Marketing 36916
5 40 40 20 Rule 18316
6 5 Cs of Marketing 103664
7 7Ps Booms Bitner 27996
8 A/B Testing 7300
9 Abbrochment 8867
10 Above the Line 15235
11 Acquisition Integration Approaches 15042
12 Action Device 3844
13 Active Customers 9434
14 Active Listening 9059
15 Active Marketing 10222
16 Activity Report 18462
17 Actual Product 33132
18 Actual Value 11669
19 Adaptive Marketing 16802
20 Adaptive Selling 11919
21 Add-On Sale 11864
22 Additional Mark-On 22846
23 ADL Matrix 39906
24 Administered Price 9077
25 Administered VMS 30718
26 Adopter Categories 26825
27 Adoption Process 19087
28 Advertiser 10918
29 Advertising 55542
30 Advertising Appeal 54292
31 Advertising Appropriation 8197
32 Advertising Awareness 17136
33 Advertising Brief 20096
34 Advertising Budget 37247
35 Advertising Campaign 9214
36 Advertising Channel 27431
37 Advertising Copy 39979
38 Advertising Coverage 12094
39 Advertising Elasticity of Demand 19485
40 Advertising Frequency 9820
41 Advertising Media 85808
42 Advertising Message 23542
43 Advertising Plan 20069
44 Advertising Research 20322
45 Advertising Strategy 15941
46 Advertising Supplement 13621
47 Advertising Theme 31398
48 Advertising to Sales Ratio 12198
49 Advertising Weight 8469
50 Advertorial 7570
51 Affinity Marketing 8027
52 Affirmative Disclosure 8040
53 After-Marketing 16011
54 Age and Life Cycle 14428
55 Agency of Record 6492
56 Aggressive Exporter 4194
57 Aided Recall 13638
58 AIO- Activities, Interests and Opinions 33791
59 All the Traffic Will Bear 9563
60 Alternative Close 14091
61 Alternative Evaluation 24599
62 Alternative Media 13222
63 Ambient Media 11185
64 Ambush Marketing 6428
65 Ansoff Matrix 43665
66 Arrow Information Paradox 7493
67 Asset Led Marketing 12289
68 Assumptive Close 8496
69 Atmospherics 8208
70 Attitude 25167
71 Attitude Survey 13570
72 Attitudinal Research 12325
73 Audience Profile 17093
74 Automatic Merchandising 6498
75 Autoship 10966
76 Available Market 28808
77 Average Price Paid 4609
78 Average Profit 23498
79 Awareness, Attitude and Usage (AAU) 7027
80 B2B Marketing 11306
81 Back End 16976
82 Backgrounder 8821
83 Balanced scorecard 10898
84 Balloon Test 9056
85 Barometric Price Leadership 19086
86 Barter 7055
87 Bass Diffusion Model 7842
88 Battle of Brands 8706
89 BCG Matrix 22316
90 Behavioral Segmentation 67599
91 Benefit Segmentation 33032
92 Benjamin Franklin Method 4680
93 Black Box Model 42914
94 Blind Box Ad 11899
95 Blue Ocean Strategy 18799
96 Body Copy 28287
97 Bonus Scheme 11398
98 Boomerang Method 12714
99 Bottom Up Forecasting 6912
100 Bottom-Up Pricing 15091
 
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