1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 13018
2 360 Degree Branding 57188
3 4 Ps of Marketing 100136
4 4 R's of Marketing 36566
5 40 40 20 Rule 18050
6 5 Cs of Marketing 102970
7 7Ps Booms Bitner 27666
8 A/B Testing 7130
9 Abbrochment 8738
10 Above the Line 15043
11 Acquisition Integration Approaches 14810
12 Action Device 3686
13 Active Customers 9248
14 Active Listening 8895
15 Active Marketing 10006
16 Activity Report 18270
17 Actual Product 32846
18 Actual Value 11495
19 Adaptive Marketing 16646
20 Adaptive Selling 11749
21 Add-On Sale 11657
22 Additional Mark-On 22652
23 ADL Matrix 39557
24 Administered Price 8924
25 Administered VMS 30483
26 Adopter Categories 26619
27 Adoption Process 18917
28 Advertiser 10683
29 Advertising 53839
30 Advertising Appeal 53900
31 Advertising Appropriation 8014
32 Advertising Awareness 16911
33 Advertising Brief 19883
34 Advertising Budget 36969
35 Advertising Campaign 9042
36 Advertising Channel 27144
37 Advertising Copy 39641
38 Advertising Coverage 11869
39 Advertising Elasticity of Demand 19251
40 Advertising Frequency 9613
41 Advertising Media 85209
42 Advertising Message 23380
43 Advertising Plan 19876
44 Advertising Research 20129
45 Advertising Strategy 15715
46 Advertising Supplement 13428
47 Advertising Theme 31010
48 Advertising to Sales Ratio 12015
49 Advertising Weight 8314
50 Advertorial 7402
51 Affinity Marketing 7832
52 Affirmative Disclosure 7900
53 After-Marketing 15767
54 Age and Life Cycle 14233
55 Agency of Record 6314
56 Aggressive Exporter 4071
57 Aided Recall 13428
58 AIO- Activities, Interests and Opinions 33429
59 All the Traffic Will Bear 9392
60 Alternative Close 13933
61 Alternative Evaluation 24411
62 Alternative Media 12962
63 Ambient Media 10995
64 Ambush Marketing 6254
65 Ansoff Matrix 43233
66 Arrow Information Paradox 7327
67 Asset Led Marketing 12146
68 Assumptive Close 8360
69 Atmospherics 8025
70 Attitude 24690
71 Attitude Survey 13375
72 Attitudinal Research 12111
73 Audience Profile 16861
74 Automatic Merchandising 6362
75 Autoship 10762
76 Available Market 28421
77 Average Price Paid 4450
78 Average Profit 23232
79 Awareness, Attitude and Usage (AAU) 6799
80 B2B Marketing 11036
81 Back End 16774
82 Backgrounder 8613
83 Balanced scorecard 10743
84 Balloon Test 8859
85 Barometric Price Leadership 18924
86 Barter 6828
87 Bass Diffusion Model 7673
88 Battle of Brands 8513
89 BCG Matrix 21991
90 Behavioral Segmentation 66902
91 Benefit Segmentation 32795
92 Benjamin Franklin Method 4503
93 Black Box Model 42404
94 Blind Box Ad 11654
95 Blue Ocean Strategy 18645
96 Body Copy 28068
97 Bonus Scheme 11218
98 Boomerang Method 12443
99 Bottom Up Forecasting 6764
100 Bottom-Up Pricing 14857
 
Page 1 of 11