1. Concepts ›

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11026
2 360 Degree Branding 50781
3 4 Ps of Marketing 89013
4 4 R’s of Marketing 32130
5 40 40 20 Rule 15919
6 5 Cs of Marketing 95835
7 7Ps Booms Bitner 25044
8 A/B Testing 5938
9 Abbrochment 7598
10 Above the Line 13192
11 Acquisition Integration Approaches 13148
12 Action Device 2422
13 Active Customers 7835
14 Active Listening 7892
15 Active Marketing 8248
16 Activity Report 16394
17 Actual Product 29748
18 Actual Value 9248
19 Adaptive Marketing 15385
20 Adaptive Selling 10291
21 Add-On Sale 10010
22 Additional Mark-On 19963
23 ADL Matrix 34920
24 Administered Price 7750
25 Administered VMS 27944
26 Adopter Categories 24466
27 Adoption Process 17608
28 Advertiser 8847
29 Advertising 40770
30 Advertising Appeal 45747
31 Advertising Appropriation 6403
32 Advertising Awareness 14436
33 Advertising Brief 17523
34 Advertising Budget 33025
35 Advertising Campaign 7746
36 Advertising Channel 23920
37 Advertising Copy 35776
38 Advertising Coverage 9654
39 Advertising Elasticity of Demand 15287
40 Advertising Frequency 8180
41 Advertising Media 75871
42 Advertising Message 21907
43 Advertising Plan 17560
44 Advertising Research 18040
45 Advertising Strategy 13780
46 Advertising Supplement 11420
47 Advertising Theme 25998
48 Advertising to Sales Ratio 10430
49 Advertising Weight 6904
50 Advertorial 6331
51 Affinity Marketing 6375
52 Affirmative Disclosure 6620
53 After-Marketing 13052
54 Age and Life Cycle 12127
55 Agency of Record 5241
56 Aggressive Exporter 2823
57 Aided Recall 11332
58 AIO- Activities, Interests and Opinions 28785
59 All the Traffic Will Bear 7709
60 Alternative Close 12615
61 Alternative Evaluation 21455
62 Alternative Media 10685
63 Ambient Media 9406
64 Ambush Marketing 5207
65 Ansoff Matrix 39414
66 Arrow Information Paradox 5842
67 Asset Led Marketing 10320
68 Assumptive Close 7275
69 Atmospherics 6446
70 Attitude 20642
71 Attitude Survey 11324
72 Attitudinal Research 9842
73 Audience Profile 14814
74 Automatic Merchandising 5300
75 Autoship 8188
76 Available Market 23132
77 Average Price Paid 3089
78 Average Profit 21171
79 Awareness, Attitude and Usage (AAU) 4915
80 B2B Marketing 8671
81 Back End 14356
82 Backgrounder 6473
83 Balanced scorecard 9669
84 Balloon Test 6994
85 Barometric Price Leadership 16847
86 Barter 5644
87 Bass Diffusion Model 6441
88 Battle of Brands 6828
89 BCG Matrix 18714
90 Behavioral Segmentation 60701
91 Benefit Segmentation 31079
92 Benjamin Franklin Method 3045
93 Blind Box Ad 8771
94 Blue Ocean Strategy 17465
95 Body Copy 25918
96 Bonus Scheme 9986
97 Boomerang Method 10288
98 Bottom Up Forecasting 5827
99 Bottom-Up Pricing 12876
100 Brand 11036
 
Page 1 of 11