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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 13263
2 360 Degree Branding 57510
3 4 Ps of Marketing 101292
4 4 R's of Marketing 36889
5 40 40 20 Rule 18299
6 5 Cs of Marketing 103630
7 7Ps Booms Bitner 27983
8 A/B Testing 7296
9 Abbrochment 8864
10 Above the Line 15224
11 Acquisition Integration Approaches 15030
12 Action Device 3838
13 Active Customers 9429
14 Active Listening 9049
15 Active Marketing 10210
16 Activity Report 18452
17 Actual Product 33121
18 Actual Value 11662
19 Adaptive Marketing 16796
20 Adaptive Selling 11912
21 Add-On Sale 11858
22 Additional Mark-On 22839
23 ADL Matrix 39887
24 Administered Price 9072
25 Administered VMS 30708
26 Adopter Categories 26820
27 Adoption Process 19081
28 Advertiser 10907
29 Advertising 55478
30 Advertising Appeal 54281
31 Advertising Appropriation 8189
32 Advertising Awareness 17125
33 Advertising Brief 20085
34 Advertising Budget 37236
35 Advertising Campaign 9208
36 Advertising Channel 27419
37 Advertising Copy 39967
38 Advertising Coverage 12084
39 Advertising Elasticity of Demand 19474
40 Advertising Frequency 9808
41 Advertising Media 85778
42 Advertising Message 23539
43 Advertising Plan 20064
44 Advertising Research 20319
45 Advertising Strategy 15932
46 Advertising Supplement 13614
47 Advertising Theme 31382
48 Advertising to Sales Ratio 12181
49 Advertising Weight 8462
50 Advertorial 7561
51 Affinity Marketing 8018
52 Affirmative Disclosure 8037
53 After-Marketing 15996
54 Age and Life Cycle 14424
55 Agency of Record 6487
56 Aggressive Exporter 4192
57 Aided Recall 13626
58 AIO- Activities, Interests and Opinions 33777
59 All the Traffic Will Bear 9558
60 Alternative Close 14084
61 Alternative Evaluation 24593
62 Alternative Media 13209
63 Ambient Media 11179
64 Ambush Marketing 6419
65 Ansoff Matrix 43644
66 Arrow Information Paradox 7481
67 Asset Led Marketing 12284
68 Assumptive Close 8492
69 Atmospherics 8202
70 Attitude 25152
71 Attitude Survey 13558
72 Attitudinal Research 12318
73 Audience Profile 17082
74 Automatic Merchandising 6494
75 Autoship 10959
76 Available Market 28782
77 Average Price Paid 4601
78 Average Profit 23492
79 Awareness, Attitude and Usage (AAU) 7017
80 B2B Marketing 11295
81 Back End 16968
82 Backgrounder 8816
83 Balanced scorecard 10893
84 Balloon Test 9050
85 Barometric Price Leadership 19081
86 Barter 7042
87 Bass Diffusion Model 7837
88 Battle of Brands 8700
89 BCG Matrix 22303
90 Behavioral Segmentation 67584
91 Benefit Segmentation 33023
92 Benjamin Franklin Method 4672
93 Black Box Model 42893
94 Blind Box Ad 11888
95 Blue Ocean Strategy 18793
96 Body Copy 28276
97 Bonus Scheme 11393
98 Boomerang Method 12706
99 Bottom Up Forecasting 6908
100 Bottom-Up Pricing 15078
 
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