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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 13627
2 360 Degree Branding 58003
3 4 Ps of Marketing 102710
4 4 R's of Marketing 37409
5 40 40 20 Rule 18619
6 5 Cs of Marketing 104594
7 7Ps Booms Bitner 28507
8 A/B Testing 7410
9 Abbrochment 8956
10 Above the Line 15486
11 Acquisition Integration Approaches 15317
12 Action Device 3991
13 Active Customers 9645
14 Active Listening 9205
15 Active Marketing 10431
16 Activity Report 18673
17 Actual Product 33485
18 Actual Value 11879
19 Adaptive Marketing 16936
20 Adaptive Selling 12077
21 Add-On Sale 12080
22 Additional Mark-On 23127
23 ADL Matrix 40365
24 Administered Price 9246
25 Administered VMS 30996
26 Adopter Categories 27021
27 Adoption Process 19223
28 Advertiser 11166
29 Advertising 57751
30 Advertising Appeal 54761
31 Advertising Appropriation 8358
32 Advertising Awareness 17436
33 Advertising Brief 20371
34 Advertising Budget 37558
35 Advertising Campaign 9335
36 Advertising Channel 27729
37 Advertising Copy 40400
38 Advertising Coverage 12310
39 Advertising Elasticity of Demand 19790
40 Advertising Frequency 10011
41 Advertising Media 86620
42 Advertising Message 23716
43 Advertising Plan 20298
44 Advertising Research 20549
45 Advertising Strategy 16282
46 Advertising Supplement 13853
47 Advertising Theme 31783
48 Advertising to Sales Ratio 12375
49 Advertising Weight 8629
50 Advertorial 7732
51 Affinity Marketing 8227
52 Affirmative Disclosure 8153
53 After-Marketing 16272
54 Age and Life Cycle 14615
55 Agency of Record 6673
56 Aggressive Exporter 4319
57 Aided Recall 13825
58 AIO- Activities, Interests and Opinions 34187
59 All the Traffic Will Bear 9729
60 Alternative Close 14266
61 Alternative Evaluation 24759
62 Alternative Media 13524
63 Ambient Media 11385
64 Ambush Marketing 6635
65 Ansoff Matrix 44141
66 Arrow Information Paradox 7704
67 Asset Led Marketing 12447
68 Assumptive Close 8635
69 Atmospherics 8384
70 Attitude 25724
71 Attitude Survey 13796
72 Attitudinal Research 12565
73 Audience Profile 17327
74 Automatic Merchandising 6621
75 Autoship 11205
76 Available Market 29392
77 Average Price Paid 4793
78 Average Profit 23747
79 Awareness, Attitude and Usage (AAU) 7302
80 B2B Marketing 11684
81 Back End 17215
82 Backgrounder 9111
83 Balanced scorecard 11047
84 Balloon Test 9294
85 Barometric Price Leadership 19270
86 Barter 7270
87 Bass Diffusion Model 7978
88 Battle of Brands 8904
89 BCG Matrix 22678
90 Behavioral Segmentation 68352
91 Benefit Segmentation 33245
92 Benjamin Franklin Method 4898
93 Black Box Model 43597
94 Blind Box Ad 12256
95 Blue Ocean Strategy 18919
96 Body Copy 28517
97 Bonus Scheme 11772
98 Boomerang Method 13193
99 Bottom Up Forecasting 7043
100 Bottom-Up Pricing 15325
 
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