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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14352
2 360 Degree Branding 59110
3 4 Ps of Marketing 105891
4 4 R's of Marketing 38603
5 40 40 20 Rule 19300
6 5 Cs of Marketing 106728
7 7Ps Booms Bitner 29954
8 A/B Testing 7692
9 Abbrochment 9192
10 Above the Line 16020
11 Acquisition Integration Approaches 16141
12 Action Device 4310
13 Active Customers 10081
14 Active Listening 9560
15 Active Marketing 10929
16 Activity Report 19210
17 Actual Product 34391
18 Actual Value 12408
19 Adaptive Marketing 17238
20 Adaptive Selling 12498
21 Add-On Sale 12569
22 Additional Mark-On 23723
23 ADL Matrix 41617
24 Administered Price 9666
25 Administered VMS 32008
26 Adopter Categories 27569
27 Adoption Process 19637
28 Advertiser 11662
29 Advertising 61967
30 Advertising Appeal 56069
31 Advertising Appropriation 8830
32 Advertising Awareness 18222
33 Advertising Brief 21043
34 Advertising Budget 38320
35 Advertising Campaign 9616
36 Advertising Channel 28467
37 Advertising Copy 41410
38 Advertising Coverage 12847
39 Advertising Elasticity of Demand 20620
40 Advertising Frequency 10419
41 Advertising Media 88552
42 Advertising Message 24183
43 Advertising Plan 20838
44 Advertising Research 21087
45 Advertising Strategy 16918
46 Advertising Supplement 14480
47 Advertising Theme 32586
48 Advertising to Sales Ratio 12922
49 Advertising Weight 9054
50 Advertorial 8116
51 Affinity Marketing 8688
52 Affirmative Disclosure 8580
53 After-Marketing 16847
54 Age and Life Cycle 15147
55 Agency of Record 7110
56 Aggressive Exporter 4690
57 Aided Recall 14366
58 AIO- Activities, Interests and Opinions 35401
59 All the Traffic Will Bear 10176
60 Alternative Close 14725
61 Alternative Evaluation 25240
62 Alternative Media 14165
63 Ambient Media 11838
64 Ambush Marketing 7067
65 Ansoff Matrix 45289
66 Arrow Information Paradox 8274
67 Asset Led Marketing 12911
68 Assumptive Close 9016
69 Atmospherics 8880
70 Attitude 26973
71 Attitude Survey 14425
72 Attitudinal Research 13250
73 Audience Profile 18049
74 Automatic Merchandising 7016
75 Autoship 11795
76 Available Market 30602
77 Average Price Paid 5387
78 Average Profit 24391
79 Awareness, Attitude and Usage (AAU) 7991
80 B2B Marketing 12424
81 Back End 17715
82 Backgrounder 9843
83 Balanced scorecard 11412
84 Balloon Test 9846
85 Barometric Price Leadership 19792
86 Barter 7704
87 Bass Diffusion Model 8300
88 Battle of Brands 9418
89 BCG Matrix 23589
90 Behavioral Segmentation 70225
91 Benefit Segmentation 33758
92 Benjamin Franklin Method 5367
93 Black Box Model 45360
94 Blind Box Ad 12889
95 Blue Ocean Strategy 19209
96 Body Copy 29049
97 Bonus Scheme 12237
98 Boomerang Method 14509
99 Bottom Up Forecasting 7367
100 Bottom-Up Pricing 15924
 
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