1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 7998
2 360 Degree Branding 40210
3 3C’s Model Ohmae 37715
4 4 Ps of Marketing (Product Mix) 67011
5 4 R’s of Marketing 19024
6 40 40 20 Rule 12135
7 5 C’s of Marketing 76817
8 7Ps Booms Bitner 20517
9 A/B Testing 4237
10 Abbrochment 5481
11 Above the Line 9027
12 Acquisition Integration Approaches 9517
13 Action Device 669
14 Active Customers 5177
15 Active Listening 6496
16 Active Marketing 5602
17 Activity Report 11298
18 Actual Product 17961
19 Actual Value 4221
20 Adaptive Marketing 13458
21 Adaptive Selling 7738
22 Add-On Sale 5829
23 Additional Mark-On 11181
24 ADL Matrix- Arthur D. Little 27394
25 Administered Price 5922
26 Administered VMS 22365
27 Adopter Categories 14320
28 Adoption Process 15596
29 Advertiser 4921
30 Advertising 21539
31 Advertising Appeal 27586
32 Advertising Appropriation 4070
33 Advertising Appropriation Methods 6506
34 Advertising Awareness 7019
35 Advertising Brief 11279
36 Advertising Budget 22539
37 Advertising Campaign 6110
38 Advertising Channel 15605
39 Advertising Copy 25368
40 Advertising Coverage 4863
41 Advertising Elasticity 4838
42 Advertising Elasticity of Demand 6976
43 Advertising Frequency 6036
44 Advertising Material 4171
45 Advertising Media 44056
46 Advertising Medium 10959
47 Advertising Message 16861
48 Advertising Plan 11036
49 Advertising Research 13702
50 Advertising Strategy 7139
51 Advertising Supplement 5802
52 Advertising Theme 13935
53 Advertising to Sales Ratio 6843
54 Advertising Weight 4100
55 Advertorial 5260
56 Affinity Marketing 3668
57 Affirmative Disclosure 4738
58 After-Marketing 7258
59 Age and Life Cycle 7888
60 Agency of Record 3733
61 Aggressive Exporter 914
62 Aided Recall 6791
63 AIO- Activities, Interests and Opinions 17115
64 All the Traffic Will Bear 4383
65 Alternative Close 8667
66 Alternative Evaluation 16932
67 Alternative Media 6736
68 Ambient Media 6920
69 Ambush Marketing 4118
70 Ansoff Matrix 25390
71 Arrow Information Paradox 3630
72 Asset Led Marketing 7774
73 Assumptive Close 5629
74 Atmospherics 4014
75 Attitude 8850
76 Attitude Survey 4523
77 Attitudinal Research 2657
78 Audience Profile 5101
79 Automatic Merchandising 3742
80 Autoship 4699
81 Available Market 11362
82 Average Price Paid 831
83 Average Profit 14249
84 Awareness, Attitude and Usage (AAU) 1454
85 B2B Marketing 3885
86 Back End 8871
87 Backgrounder 1853
88 Balanced scorecard 8071
89 Balanced Scorecard Kaplan Norton 5504
90 Balloon Test 3835
91 Barometric Price Leadership 12195
92 Barter 4106
93 Bass Diffusion Model 4551
94 Battle of Brands 4351
95 BCG Matrix 12299
96 Behavioral Segmentation 46034
97 Benefit Segmentation 25480
98 Benjamin Franklin Method 961
99 Blind Box Ad 5069
100 Blue Ocean Strategy 15739
 
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