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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14073
2 360 Degree Branding 58672
3 4 Ps of Marketing 104833
4 4 R's of Marketing 38173
5 40 40 20 Rule 19050
6 5 Cs of Marketing 105969
7 7Ps Booms Bitner 29517
8 A/B Testing 7601
9 Abbrochment 9108
10 Above the Line 15823
11 Acquisition Integration Approaches 15869
12 Action Device 4194
13 Active Customers 9923
14 Active Listening 9436
15 Active Marketing 10758
16 Activity Report 19025
17 Actual Product 34098
18 Actual Value 12220
19 Adaptive Marketing 17134
20 Adaptive Selling 12348
21 Add-On Sale 12390
22 Additional Mark-On 23522
23 ADL Matrix 41187
24 Administered Price 9521
25 Administered VMS 31654
26 Adopter Categories 27375
27 Adoption Process 19490
28 Advertiser 11503
29 Advertising 60536
30 Advertising Appeal 55518
31 Advertising Appropriation 8664
32 Advertising Awareness 17925
33 Advertising Brief 20789
34 Advertising Budget 38044
35 Advertising Campaign 9523
36 Advertising Channel 28221
37 Advertising Copy 40973
38 Advertising Coverage 12650
39 Advertising Elasticity of Demand 20320
40 Advertising Frequency 10264
41 Advertising Media 87874
42 Advertising Message 24021
43 Advertising Plan 20661
44 Advertising Research 20915
45 Advertising Strategy 16698
46 Advertising Supplement 14263
47 Advertising Theme 32326
48 Advertising to Sales Ratio 12740
49 Advertising Weight 8878
50 Advertorial 8001
51 Affinity Marketing 8545
52 Affirmative Disclosure 8429
53 After-Marketing 16632
54 Age and Life Cycle 14971
55 Agency of Record 6969
56 Aggressive Exporter 4573
57 Aided Recall 14196
58 AIO- Activities, Interests and Opinions 34985
59 All the Traffic Will Bear 10024
60 Alternative Close 14568
61 Alternative Evaluation 25011
62 Alternative Media 13964
63 Ambient Media 11654
64 Ambush Marketing 6917
65 Ansoff Matrix 44860
66 Arrow Information Paradox 8057
67 Asset Led Marketing 12736
68 Assumptive Close 8862
69 Atmospherics 8705
70 Attitude 26568
71 Attitude Survey 14214
72 Attitudinal Research 13010
73 Audience Profile 17803
74 Automatic Merchandising 6846
75 Autoship 11600
76 Available Market 30222
77 Average Price Paid 5234
78 Average Profit 24128
79 Awareness, Attitude and Usage (AAU) 7771
80 B2B Marketing 12198
81 Back End 17532
82 Backgrounder 9565
83 Balanced scorecard 11290
84 Balloon Test 9664
85 Barometric Price Leadership 19588
86 Barter 7558
87 Bass Diffusion Model 8200
88 Battle of Brands 9247
89 BCG Matrix 23286
90 Behavioral Segmentation 69630
91 Benefit Segmentation 33571
92 Benjamin Franklin Method 5223
93 Black Box Model 44704
94 Blind Box Ad 12677
95 Blue Ocean Strategy 19114
96 Body Copy 28848
97 Bonus Scheme 12056
98 Boomerang Method 14082
99 Bottom Up Forecasting 7254
100 Bottom-Up Pricing 15682
 
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