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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 13961
2 360 Degree Branding 58464
3 4 Ps of Marketing 104310
4 4 R's of Marketing 37957
5 40 40 20 Rule 18933
6 5 Cs of Marketing 105566
7 7Ps Booms Bitner 29247
8 A/B Testing 7550
9 Abbrochment 9068
10 Above the Line 15731
11 Acquisition Integration Approaches 15708
12 Action Device 4134
13 Active Customers 9848
14 Active Listening 9379
15 Active Marketing 10671
16 Activity Report 18930
17 Actual Product 33939
18 Actual Value 12123
19 Adaptive Marketing 17080
20 Adaptive Selling 12257
21 Add-On Sale 12310
22 Additional Mark-On 23423
23 ADL Matrix 40948
24 Administered Price 9449
25 Administered VMS 31419
26 Adopter Categories 27278
27 Adoption Process 19415
28 Advertiser 11418
29 Advertising 59766
30 Advertising Appeal 55285
31 Advertising Appropriation 8582
32 Advertising Awareness 17785
33 Advertising Brief 20671
34 Advertising Budget 37907
35 Advertising Campaign 9478
36 Advertising Channel 28100
37 Advertising Copy 40790
38 Advertising Coverage 12559
39 Advertising Elasticity of Demand 20186
40 Advertising Frequency 10194
41 Advertising Media 87534
42 Advertising Message 23930
43 Advertising Plan 20544
44 Advertising Research 20804
45 Advertising Strategy 16559
46 Advertising Supplement 14156
47 Advertising Theme 32183
48 Advertising to Sales Ratio 12644
49 Advertising Weight 8801
50 Advertorial 7938
51 Affinity Marketing 8453
52 Affirmative Disclosure 8352
53 After-Marketing 16532
54 Age and Life Cycle 14871
55 Agency of Record 6887
56 Aggressive Exporter 4478
57 Aided Recall 14074
58 AIO- Activities, Interests and Opinions 34769
59 All the Traffic Will Bear 9935
60 Alternative Close 14477
61 Alternative Evaluation 24937
62 Alternative Media 13847
63 Ambient Media 11568
64 Ambush Marketing 6844
65 Ansoff Matrix 44658
66 Arrow Information Paradox 7963
67 Asset Led Marketing 12649
68 Assumptive Close 8798
69 Atmospherics 8614
70 Attitude 26349
71 Attitude Survey 14110
72 Attitudinal Research 12901
73 Audience Profile 17689
74 Automatic Merchandising 6780
75 Autoship 11477
76 Available Market 30030
77 Average Price Paid 5139
78 Average Profit 24021
79 Awareness, Attitude and Usage (AAU) 7657
80 B2B Marketing 12065
81 Back End 17446
82 Backgrounder 9440
83 Balanced scorecard 11231
84 Balloon Test 9558
85 Barometric Price Leadership 19513
86 Barter 7480
87 Bass Diffusion Model 8148
88 Battle of Brands 9148
89 BCG Matrix 23138
90 Behavioral Segmentation 69291
91 Benefit Segmentation 33478
92 Benjamin Franklin Method 5142
93 Black Box Model 44408
94 Blind Box Ad 12583
95 Blue Ocean Strategy 19064
96 Body Copy 28754
97 Bonus Scheme 11966
98 Boomerang Method 13841
99 Bottom Up Forecasting 7194
100 Bottom-Up Pricing 15571
 
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