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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 12469
2 360 Degree Branding 56292
3 4 Ps of Marketing 97598
4 4 R's of Marketing 35526
5 40 40 20 Rule 17584
6 5 Cs of Marketing 101324
7 7Ps Booms Bitner 26915
8 A/B Testing 6790
9 Abbrochment 8497
10 Above the Line 14567
11 Acquisition Integration Approaches 14340
12 Action Device 3356
13 Active Customers 8903
14 Active Listening 8590
15 Active Marketing 9612
16 Activity Report 17833
17 Actual Product 32176
18 Actual Value 11108
19 Adaptive Marketing 16297
20 Adaptive Selling 11402
21 Add-On Sale 11261
22 Additional Mark-On 22233
23 ADL Matrix 38522
24 Administered Price 8588
25 Administered VMS 29884
26 Adopter Categories 26115
27 Adoption Process 18560
28 Advertiser 10188
29 Advertising 50720
30 Advertising Appeal 52510
31 Advertising Appropriation 7595
32 Advertising Awareness 16420
33 Advertising Brief 19393
34 Advertising Budget 36273
35 Advertising Campaign 8665
36 Advertising Channel 26544
37 Advertising Copy 38770
38 Advertising Coverage 11389
39 Advertising Elasticity of Demand 18555
40 Advertising Frequency 9226
41 Advertising Media 83579
42 Advertising Message 23051
43 Advertising Plan 19403
44 Advertising Research 19633
45 Advertising Strategy 15256
46 Advertising Supplement 12991
47 Advertising Theme 30141
48 Advertising to Sales Ratio 11622
49 Advertising Weight 8000
50 Advertorial 7058
51 Affinity Marketing 7478
52 Affirmative Disclosure 7588
53 After-Marketing 15211
54 Age and Life Cycle 13759
55 Agency of Record 6009
56 Aggressive Exporter 3813
57 Aided Recall 12954
58 AIO- Activities, Interests and Opinions 32536
59 All the Traffic Will Bear 9022
60 Alternative Close 13608
61 Alternative Evaluation 23767
62 Alternative Media 12429
63 Ambient Media 10609
64 Ambush Marketing 5912
65 Ansoff Matrix 42300
66 Arrow Information Paradox 6965
67 Asset Led Marketing 11786
68 Assumptive Close 8075
69 Atmospherics 7540
70 Attitude 23746
71 Attitude Survey 12966
72 Attitudinal Research 11610
73 Audience Profile 16356
74 Automatic Merchandising 6083
75 Autoship 10216
76 Available Market 27512
77 Average Price Paid 4070
78 Average Profit 22757
79 Awareness, Attitude and Usage (AAU) 6331
80 B2B Marketing 10415
81 Back End 16301
82 Backgrounder 8078
83 Balanced scorecard 10443
84 Balloon Test 8420
85 Barometric Price Leadership 18515
86 Barter 6502
87 Bass Diffusion Model 7344
88 Battle of Brands 8075
89 BCG Matrix 21148
90 Behavioral Segmentation 65255
91 Benefit Segmentation 32336
92 Benjamin Franklin Method 4163
93 Black Box Model 41116
94 Blind Box Ad 11113
95 Blue Ocean Strategy 18302
96 Body Copy 27631
97 Bonus Scheme 10958
98 Boomerang Method 11909
99 Bottom Up Forecasting 6545
100 Bottom-Up Pricing 14380
 
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