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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 13722
2 360 Degree Branding 58154
3 4 Ps of Marketing 103246
4 4 R's of Marketing 37583
5 40 40 20 Rule 18706
6 5 Cs of Marketing 104891
7 7Ps Booms Bitner 28728
8 A/B Testing 7449
9 Abbrochment 8986
10 Above the Line 15574
11 Acquisition Integration Approaches 15440
12 Action Device 4031
13 Active Customers 9705
14 Active Listening 9254
15 Active Marketing 10502
16 Activity Report 18750
17 Actual Product 33616
18 Actual Value 11948
19 Adaptive Marketing 16982
20 Adaptive Selling 12133
21 Add-On Sale 12150
22 Additional Mark-On 23218
23 ADL Matrix 40541
24 Administered Price 9308
25 Administered VMS 31097
26 Adopter Categories 27091
27 Adoption Process 19284
28 Advertiser 11251
29 Advertising 58397
30 Advertising Appeal 54920
31 Advertising Appropriation 8434
32 Advertising Awareness 17544
33 Advertising Brief 20457
34 Advertising Budget 37660
35 Advertising Campaign 9389
36 Advertising Channel 27840
37 Advertising Copy 40512
38 Advertising Coverage 12386
39 Advertising Elasticity of Demand 19911
40 Advertising Frequency 10074
41 Advertising Media 86898
42 Advertising Message 23785
43 Advertising Plan 20380
44 Advertising Research 20628
45 Advertising Strategy 16376
46 Advertising Supplement 13932
47 Advertising Theme 31924
48 Advertising to Sales Ratio 12443
49 Advertising Weight 8681
50 Advertorial 7792
51 Affinity Marketing 8287
52 Affirmative Disclosure 8211
53 After-Marketing 16347
54 Age and Life Cycle 14685
55 Agency of Record 6738
56 Aggressive Exporter 4367
57 Aided Recall 13890
58 AIO- Activities, Interests and Opinions 34383
59 All the Traffic Will Bear 9800
60 Alternative Close 14336
61 Alternative Evaluation 24812
62 Alternative Media 13620
63 Ambient Media 11434
64 Ambush Marketing 6704
65 Ansoff Matrix 44300
66 Arrow Information Paradox 7788
67 Asset Led Marketing 12501
68 Assumptive Close 8688
69 Atmospherics 8443
70 Attitude 25934
71 Attitude Survey 13893
72 Attitudinal Research 12667
73 Audience Profile 17428
74 Automatic Merchandising 6674
75 Autoship 11294
76 Available Market 29608
77 Average Price Paid 4882
78 Average Profit 23833
79 Awareness, Attitude and Usage (AAU) 7405
80 B2B Marketing 11801
81 Back End 17295
82 Backgrounder 9216
83 Balanced scorecard 11109
84 Balloon Test 9380
85 Barometric Price Leadership 19339
86 Barter 7341
87 Bass Diffusion Model 8043
88 Battle of Brands 8975
89 BCG Matrix 22822
90 Behavioral Segmentation 68661
91 Benefit Segmentation 33316
92 Benjamin Franklin Method 4963
93 Black Box Model 43860
94 Blind Box Ad 12373
95 Blue Ocean Strategy 18980
96 Body Copy 28596
97 Bonus Scheme 11836
98 Boomerang Method 13417
99 Bottom Up Forecasting 7088
100 Bottom-Up Pricing 15400
 
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