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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 13998
2 360 Degree Branding 58538
3 4 Ps of Marketing 104487
4 4 R's of Marketing 38034
5 40 40 20 Rule 18972
6 5 Cs of Marketing 105695
7 7Ps Booms Bitner 29338
8 A/B Testing 7571
9 Abbrochment 9083
10 Above the Line 15761
11 Acquisition Integration Approaches 15756
12 Action Device 4154
13 Active Customers 9874
14 Active Listening 9400
15 Active Marketing 10695
16 Activity Report 18965
17 Actual Product 33994
18 Actual Value 12149
19 Adaptive Marketing 17097
20 Adaptive Selling 12288
21 Add-On Sale 12339
22 Additional Mark-On 23457
23 ADL Matrix 41045
24 Administered Price 9473
25 Administered VMS 31501
26 Adopter Categories 27315
27 Adoption Process 19441
28 Advertiser 11451
29 Advertising 60022
30 Advertising Appeal 55363
31 Advertising Appropriation 8604
32 Advertising Awareness 17832
33 Advertising Brief 20710
34 Advertising Budget 37948
35 Advertising Campaign 9494
36 Advertising Channel 28137
37 Advertising Copy 40845
38 Advertising Coverage 12591
39 Advertising Elasticity of Demand 20236
40 Advertising Frequency 10212
41 Advertising Media 87648
42 Advertising Message 23962
43 Advertising Plan 20578
44 Advertising Research 20843
45 Advertising Strategy 16608
46 Advertising Supplement 14191
47 Advertising Theme 32227
48 Advertising to Sales Ratio 12670
49 Advertising Weight 8826
50 Advertorial 7963
51 Affinity Marketing 8476
52 Affirmative Disclosure 8376
53 After-Marketing 16566
54 Age and Life Cycle 14910
55 Agency of Record 6917
56 Aggressive Exporter 4501
57 Aided Recall 14120
58 AIO- Activities, Interests and Opinions 34845
59 All the Traffic Will Bear 9965
60 Alternative Close 14509
61 Alternative Evaluation 24962
62 Alternative Media 13886
63 Ambient Media 11598
64 Ambush Marketing 6868
65 Ansoff Matrix 44735
66 Arrow Information Paradox 7997
67 Asset Led Marketing 12683
68 Assumptive Close 8815
69 Atmospherics 8650
70 Attitude 26419
71 Attitude Survey 14145
72 Attitudinal Research 12942
73 Audience Profile 17726
74 Automatic Merchandising 6803
75 Autoship 11514
76 Available Market 30097
77 Average Price Paid 5170
78 Average Profit 24056
79 Awareness, Attitude and Usage (AAU) 7698
80 B2B Marketing 12116
81 Back End 17479
82 Backgrounder 9478
83 Balanced scorecard 11248
84 Balloon Test 9594
85 Barometric Price Leadership 19538
86 Barter 7502
87 Bass Diffusion Model 8168
88 Battle of Brands 9179
89 BCG Matrix 23189
90 Behavioral Segmentation 69401
91 Benefit Segmentation 33511
92 Benjamin Franklin Method 5165
93 Black Box Model 44501
94 Blind Box Ad 12606
95 Blue Ocean Strategy 19085
96 Body Copy 28788
97 Bonus Scheme 11995
98 Boomerang Method 13935
99 Bottom Up Forecasting 7215
100 Bottom-Up Pricing 15596
 
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