1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11531
2 360 Degree Branding 53041
3 4 Ps of Marketing 92891
4 4 R’s of Marketing 33510
5 40 40 20 Rule 16633
6 5 Cs of Marketing 98159
7 7Ps Booms Bitner 25702
8 A/B Testing 6232
9 Abbrochment 7989
10 Above the Line 13732
11 Acquisition Integration Approaches 13601
12 Action Device 2818
13 Active Customers 8228
14 Active Listening 8115
15 Active Marketing 8831
16 Activity Report 17039
17 Actual Product 30880
18 Actual Value 10140
19 Adaptive Marketing 15688
20 Adaptive Selling 10756
21 Add-On Sale 10550
22 Additional Mark-On 21026
23 ADL Matrix 36494
24 Administered Price 8032
25 Administered VMS 28681
26 Adopter Categories 25188
27 Adoption Process 17958
28 Advertiser 9362
29 Advertising 45404
30 Advertising Appeal 49259
31 Advertising Appropriation 6851
32 Advertising Awareness 15318
33 Advertising Brief 18483
34 Advertising Budget 34810
35 Advertising Campaign 8073
36 Advertising Channel 25185
37 Advertising Copy 37236
38 Advertising Coverage 10413
39 Advertising Elasticity of Demand 17024
40 Advertising Frequency 8565
41 Advertising Media 79878
42 Advertising Message 22383
43 Advertising Plan 18564
44 Advertising Research 18880
45 Advertising Strategy 14461
46 Advertising Supplement 12060
47 Advertising Theme 28018
48 Advertising to Sales Ratio 10881
49 Advertising Weight 7369
50 Advertorial 6600
51 Affinity Marketing 6730
52 Affirmative Disclosure 6967
53 After-Marketing 13998
54 Age and Life Cycle 12840
55 Agency of Record 5528
56 Aggressive Exporter 3163
57 Aided Recall 12047
58 AIO- Activities, Interests and Opinions 30557
59 All the Traffic Will Bear 8275
60 Alternative Close 13027
61 Alternative Evaluation 22409
62 Alternative Media 11457
63 Ambient Media 9837
64 Ambush Marketing 5441
65 Ansoff Matrix 40685
66 Arrow Information Paradox 6340
67 Asset Led Marketing 10909
68 Assumptive Close 7537
69 Atmospherics 6866
70 Attitude 22068
71 Attitude Survey 12028
72 Attitudinal Research 10538
73 Audience Profile 15406
74 Automatic Merchandising 5558
75 Autoship 9005
76 Available Market 24963
77 Average Price Paid 3407
78 Average Profit 21851
79 Awareness, Attitude and Usage (AAU) 5421
80 B2B Marketing 9414
81 Back End 15225
82 Backgrounder 7119
83 Balanced scorecard 9962
84 Balloon Test 7537
85 Barometric Price Leadership 17572
86 Barter 5922
87 Bass Diffusion Model 6758
88 Battle of Brands 7306
89 BCG Matrix 19758
90 Behavioral Segmentation 62666
91 Benefit Segmentation 31532
92 Benjamin Franklin Method 3427
93 Blind Box Ad 9937
94 Blue Ocean Strategy 17769
95 Body Copy 26770
96 Bonus Scheme 10413
97 Boomerang Method 10912
98 Bottom Up Forecasting 6119
99 Bottom-Up Pricing 13392
100 Brand 11430
 
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