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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 10252
2 360 Degree Branding 48300
3 4 Ps of Marketing 84448
4 4 R’s of Marketing 29792
5 40 40 20 Rule 15017
6 5 Cs of Marketing 92851
7 7Ps Booms Bitner 24357
8 A/B Testing 5643
9 Abbrochment 7169
10 Above the Line 12395
11 Acquisition Integration Approaches 12517
12 Action Device 2054
13 Active Customers 7306
14 Active Listening 7684
15 Active Marketing 7731
16 Activity Report 15146
17 Actual Product 28146
18 Actual Value 8005
19 Adaptive Marketing 15035
20 Adaptive Selling 9805
21 Add-On Sale 9384
22 Additional Mark-On 18061
23 ADL Matrix 32731
24 Administered Price 7326
25 Administered VMS 27003
26 Adopter Categories 23299
27 Adoption Process 17257
28 Advertiser 8182
29 Advertising 35801
30 Advertising Appeal 41971
31 Advertising Appropriation 5887
32 Advertising Awareness 13060
33 Advertising Brief 16444
34 Advertising Budget 30919
35 Advertising Campaign 7482
36 Advertising Channel 22071
37 Advertising Copy 33870
38 Advertising Coverage 8840
39 Advertising Elasticity of Demand 13035
40 Advertising Frequency 7807
41 Advertising Media 70534
42 Advertising Message 21360
43 Advertising Plan 16424
44 Advertising Research 17301
45 Advertising Strategy 12947
46 Advertising Supplement 10377
47 Advertising Theme 23778
48 Advertising to Sales Ratio 9875
49 Advertising Weight 6357
50 Advertorial 6108
51 Affinity Marketing 5912
52 Affirmative Disclosure 6269
53 After-Marketing 11849
54 Age and Life Cycle 11309
55 Agency of Record 4993
56 Aggressive Exporter 2435
57 Aided Recall 10601
58 AIO- Activities, Interests and Opinions 26560
59 All the Traffic Will Bear 6897
60 Alternative Close 11993
61 Alternative Evaluation 20404
62 Alternative Media 9860
63 Ambient Media 9009
64 Ambush Marketing 5012
65 Ansoff Matrix 37600
66 Arrow Information Paradox 5387
67 Asset Led Marketing 9923
68 Assumptive Close 7033
69 Atmospherics 5972
70 Attitude 18591
71 Attitude Survey 10171
72 Attitudinal Research 8655
73 Audience Profile 13652
74 Automatic Merchandising 5059
75 Autoship 7273
76 Available Market 20506
77 Average Price Paid 2499
78 Average Profit 20146
79 Awareness, Attitude and Usage (AAU) 4124
80 B2B Marketing 7521
81 Back End 13121
82 Backgrounder 5732
83 Balanced scorecard 9411
84 Balloon Test 6376
85 Barometric Price Leadership 16133
86 Barter 5397
87 Bass Diffusion Model 6057
88 Battle of Brands 6321
89 BCG Matrix 17264
90 Behavioral Segmentation 57767
91 Benefit Segmentation 30597
92 Benjamin Franklin Method 2622
93 Blind Box Ad 8068
94 Blue Ocean Strategy 17147
95 Body Copy 24574
96 Bonus Scheme 9468
97 Boomerang Method 9385
98 Bottom Up Forecasting 5428
99 Bottom-Up Pricing 12139
100 Brand 10592
 
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