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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14679
2 360 Degree Branding 59458
3 4 Ps of Marketing 106829
4 4 R's of Marketing 39087
5 40 40 20 Rule 19647
6 5 Cs of Marketing 107542
7 7Ps Booms Bitner 30341
8 A/B Testing 7765
9 Abbrochment 9349
10 Above the Line 16222
11 Acquisition Integration Approaches 16476
12 Action Device 4410
13 Active Customers 10226
14 Active Listening 9678
15 Active Marketing 11090
16 Activity Report 19369
17 Actual Product 34717
18 Actual Value 12604
19 Adaptive Marketing 17343
20 Adaptive Selling 12641
21 Add-On Sale 12757
22 Additional Mark-On 23903
23 ADL Matrix 42036
24 Administered Price 9798
25 Administered VMS 32239
26 Adopter Categories 27755
27 Adoption Process 19787
28 Advertiser 11844
29 Advertising 63280
30 Advertising Appeal 56479
31 Advertising Appropriation 8949
32 Advertising Awareness 18484
33 Advertising Brief 21237
34 Advertising Budget 38563
35 Advertising Campaign 9716
36 Advertising Channel 28662
37 Advertising Copy 41815
38 Advertising Coverage 13053
39 Advertising Elasticity of Demand 20871
40 Advertising Frequency 10538
41 Advertising Media 89212
42 Advertising Message 24337
43 Advertising Plan 21062
44 Advertising Research 21245
45 Advertising Strategy 17128
46 Advertising Supplement 14756
47 Advertising Theme 32820
48 Advertising to Sales Ratio 13090
49 Advertising Weight 9205
50 Advertorial 8213
51 Affinity Marketing 8856
52 Affirmative Disclosure 8754
53 After-Marketing 17044
54 Age and Life Cycle 15322
55 Agency of Record 7248
56 Aggressive Exporter 4810
57 Aided Recall 14511
58 AIO- Activities, Interests and Opinions 35878
59 All the Traffic Will Bear 10328
60 Alternative Close 14905
61 Alternative Evaluation 25469
62 Alternative Media 14339
63 Ambient Media 12004
64 Ambush Marketing 7203
65 Ansoff Matrix 45788
66 Arrow Information Paradox 8481
67 Asset Led Marketing 13129
68 Assumptive Close 9139
69 Atmospherics 9068
70 Attitude 27319
71 Attitude Survey 14622
72 Attitudinal Research 13450
73 Audience Profile 18263
74 Automatic Merchandising 7144
75 Autoship 11998
76 Available Market 30967
77 Average Price Paid 5558
78 Average Profit 24701
79 Awareness, Attitude and Usage (AAU) 8210
80 B2B Marketing 12663
81 Back End 17990
82 Backgrounder 10061
83 Balanced scorecard 11539
84 Balloon Test 10042
85 Barometric Price Leadership 19986
86 Barter 7849
87 Bass Diffusion Model 8393
88 Battle of Brands 9625
89 BCG Matrix 23950
90 Behavioral Segmentation 70727
91 Benefit Segmentation 33942
92 Benjamin Franklin Method 5514
93 Black Box Model 45938
94 Blind Box Ad 13080
95 Blue Ocean Strategy 19302
96 Body Copy 29289
97 Bonus Scheme 12420
98 Boomerang Method 14914
99 Bottom Up Forecasting 7474
100 Bottom-Up Pricing 16111
 
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