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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11378
2 360 Degree Branding 52356
3 4 Ps of Marketing 92013
4 4 R’s of Marketing 33205
5 40 40 20 Rule 16459
6 5 Cs of Marketing 97584
7 7Ps Booms Bitner 25501
8 A/B Testing 6141
9 Abbrochment 7881
10 Above the Line 13568
11 Acquisition Integration Approaches 13478
12 Action Device 2683
13 Active Customers 8109
14 Active Listening 8042
15 Active Marketing 8648
16 Activity Report 16869
17 Actual Product 30591
18 Actual Value 9933
19 Adaptive Marketing 15589
20 Adaptive Selling 10610
21 Add-On Sale 10388
22 Additional Mark-On 20828
23 ADL Matrix 36063
24 Administered Price 7950
25 Administered VMS 28491
26 Adopter Categories 24977
27 Adoption Process 17861
28 Advertiser 9234
29 Advertising 44064
30 Advertising Appeal 48370
31 Advertising Appropriation 6687
32 Advertising Awareness 15093
33 Advertising Brief 18246
34 Advertising Budget 34342
35 Advertising Campaign 7954
36 Advertising Channel 24902
37 Advertising Copy 36821
38 Advertising Coverage 10204
39 Advertising Elasticity of Demand 16715
40 Advertising Frequency 8465
41 Advertising Media 78822
42 Advertising Message 22248
43 Advertising Plan 18315
44 Advertising Research 18639
45 Advertising Strategy 14240
46 Advertising Supplement 11901
47 Advertising Theme 27600
48 Advertising to Sales Ratio 10719
49 Advertising Weight 7237
50 Advertorial 6500
51 Affinity Marketing 6616
52 Affirmative Disclosure 6859
53 After-Marketing 13781
54 Age and Life Cycle 12673
55 Agency of Record 5431
56 Aggressive Exporter 3059
57 Aided Recall 11854
58 AIO- Activities, Interests and Opinions 30226
59 All the Traffic Will Bear 8143
60 Alternative Close 12923
61 Alternative Evaluation 22161
62 Alternative Media 11238
63 Ambient Media 9733
64 Ambush Marketing 5355
65 Ansoff Matrix 40289
66 Arrow Information Paradox 6169
67 Asset Led Marketing 10708
68 Assumptive Close 7441
69 Atmospherics 6735
70 Attitude 21728
71 Attitude Survey 11832
72 Attitudinal Research 10342
73 Audience Profile 15259
74 Automatic Merchandising 5475
75 Autoship 8841
76 Available Market 24613
77 Average Price Paid 3309
78 Average Profit 21676
79 Awareness, Attitude and Usage (AAU) 5281
80 B2B Marketing 9176
81 Back End 15033
82 Backgrounder 6949
83 Balanced scorecard 9855
84 Balloon Test 7391
85 Barometric Price Leadership 17368
86 Barter 5829
87 Bass Diffusion Model 6646
88 Battle of Brands 7177
89 BCG Matrix 19475
90 Behavioral Segmentation 62119
91 Benefit Segmentation 31365
92 Benjamin Franklin Method 3297
93 Blind Box Ad 9682
94 Blue Ocean Strategy 17671
95 Body Copy 26588
96 Bonus Scheme 10297
97 Boomerang Method 10721
98 Bottom Up Forecasting 6006
99 Bottom-Up Pricing 13251
100 Brand 11306
 
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