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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 14195
2 360 Degree Branding 58881
3 4 Ps of Marketing 105422
4 4 R's of Marketing 38398
5 40 40 20 Rule 19186
6 5 Cs of Marketing 106389
7 7Ps Booms Bitner 29754
8 A/B Testing 7657
9 Abbrochment 9155
10 Above the Line 15927
11 Acquisition Integration Approaches 16017
12 Action Device 4258
13 Active Customers 9999
14 Active Listening 9503
15 Active Marketing 10844
16 Activity Report 19114
17 Actual Product 34257
18 Actual Value 12317
19 Adaptive Marketing 17194
20 Adaptive Selling 12433
21 Add-On Sale 12484
22 Additional Mark-On 23627
23 ADL Matrix 41404
24 Administered Price 9590
25 Administered VMS 31865
26 Adopter Categories 27469
27 Adoption Process 19574
28 Advertiser 11586
29 Advertising 61305
30 Advertising Appeal 55876
31 Advertising Appropriation 8764
32 Advertising Awareness 18085
33 Advertising Brief 20917
34 Advertising Budget 38200
35 Advertising Campaign 9574
36 Advertising Channel 28354
37 Advertising Copy 41190
38 Advertising Coverage 12753
39 Advertising Elasticity of Demand 20481
40 Advertising Frequency 10359
41 Advertising Media 88234
42 Advertising Message 24110
43 Advertising Plan 20756
44 Advertising Research 21012
45 Advertising Strategy 16813
46 Advertising Supplement 14379
47 Advertising Theme 32456
48 Advertising to Sales Ratio 12837
49 Advertising Weight 8990
50 Advertorial 8071
51 Affinity Marketing 8623
52 Affirmative Disclosure 8513
53 After-Marketing 16740
54 Age and Life Cycle 15067
55 Agency of Record 7045
56 Aggressive Exporter 4638
57 Aided Recall 14301
58 AIO- Activities, Interests and Opinions 35227
59 All the Traffic Will Bear 10103
60 Alternative Close 14653
61 Alternative Evaluation 25097
62 Alternative Media 14070
63 Ambient Media 11768
64 Ambush Marketing 6996
65 Ansoff Matrix 45083
66 Arrow Information Paradox 8160
67 Asset Led Marketing 12828
68 Assumptive Close 8947
69 Atmospherics 8796
70 Attitude 26783
71 Attitude Survey 14335
72 Attitudinal Research 13142
73 Audience Profile 17940
74 Automatic Merchandising 6938
75 Autoship 11722
76 Available Market 30441
77 Average Price Paid 5325
78 Average Profit 24282
79 Awareness, Attitude and Usage (AAU) 7891
80 B2B Marketing 12313
81 Back End 17619
82 Backgrounder 9742
83 Balanced scorecard 11357
84 Balloon Test 9765
85 Barometric Price Leadership 19669
86 Barter 7633
87 Bass Diffusion Model 8253
88 Battle of Brands 9340
89 BCG Matrix 23461
90 Behavioral Segmentation 69939
91 Benefit Segmentation 33669
92 Benjamin Franklin Method 5298
93 Black Box Model 45025
94 Blind Box Ad 12792
95 Blue Ocean Strategy 19159
96 Body Copy 28950
97 Bonus Scheme 12153
98 Boomerang Method 14301
99 Bottom Up Forecasting 7317
100 Bottom-Up Pricing 15855
 
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