1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 7493
2 360 Degree Branding 37794
3 3C’s Model Ohmae 36730
4 4 Ps of Marketing (Product Mix) 62314
5 4 R’s of Marketing 17694
6 40 40 20 Rule 11454
7 5 C’s of Marketing 71510
8 7Ps Booms Bitner 19411
9 A/B Testing 3910
10 Abbrochment 5085
11 ABC Analysis 10595
12 Above the Line 7968
13 Acquisition Integration Approaches 8957
14 Action Device 418
15 Active Customers 4652
16 Active Listening 6222
17 Active Marketing 5000
18 Activity Report 10209
19 Actual Product 15152
20 Actual Value 3555
21 Adaptive Marketing 12865
22 Adaptive Selling 7111
23 Add-On Sale 5084
24 Additional Mark-On 8956
25 ADL Matrix- Arthur D. Little 26477
26 Administered Price 5537
27 Administered VMS 20985
28 Adopter Categories 12668
29 Adoption Process 15207
30 Advertiser 4305
31 Advertising 20300
32 Advertising Appeal 26288
33 Advertising Appropriation 3725
34 Advertising Appropriation Methods 6154
35 Advertising Awareness 5782
36 Advertising Brief 10067
37 Advertising Budget 19482
38 Advertising Campaign 5814
39 Advertising Channel 14260
40 Advertising Copy 24230
41 Advertising Coverage 3897
42 Advertising Elasticity 4393
43 Advertising Elasticity of Demand 6522
44 Advertising Frequency 5399
45 Advertising Material 3843
46 Advertising Media 37694
47 Advertising Medium 9964
48 Advertising Message 14159
49 Advertising Plan 9571
50 Advertising Research 13036
51 Advertising Strategy 5892
52 Advertising Supplement 4785
53 Advertising Theme 11838
54 Advertising to Sales Ratio 6102
55 Advertising Weight 3554
56 Advertorial 5034
57 Affinity Marketing 3298
58 Affirmative Disclosure 4291
59 After-Marketing 6357
60 Age and Life Cycle 7179
61 Agency of Record 3421
62 Aggressive Exporter 536
63 Aided Recall 5932
64 AIO- Activities, Interests and Opinions 14846
65 All the Traffic Will Bear 3828
66 Alternative Close 7717
67 Alternative Evaluation 15837
68 Alternative Media 6084
69 Ambient Media 6426
70 Ambush Marketing 3841
71 Ansoff Matrix 22245
72 Arrow Information Paradox 3260
73 Asset Led Marketing 7121
74 Assumptive Close 5211
75 Atmospherics 3458
76 Attitude 6195
77 Attitude Survey 3538
78 Attitudinal Research 1571
79 Audience Profile 3706
80 Automatic Merchandising 3362
81 Autoship 3993
82 Available Market 9004
83 Average Price Paid 461
84 Average Profit 12899
85 Awareness, Attitude and Usage (AAU) 832
86 B2B Marketing 3288
87 Back End 7865
88 Backgrounder 950
89 Balanced scorecard 7582
90 Balanced Scorecard Kaplan Norton 5109
91 Balloon Test 3258
92 Barometric Price Leadership 11187
93 Barter 3654
94 Bass Diffusion Model 4198
95 Battle of Brands 3905
96 BCG Matrix 11585
97 Behavioral Segmentation 41014
98 Benefit Segmentation 23303
99 Benjamin Franklin Method 615
100 Blind Box Ad 4161
 
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