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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

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# Name Hits
1 24x7 13968
2 360 Degree Branding 58481
3 4 Ps of Marketing 104346
4 4 R's of Marketing 37971
5 40 40 20 Rule 18939
6 5 Cs of Marketing 105585
7 7Ps Booms Bitner 29265
8 A/B Testing 7554
9 Abbrochment 9071
10 Above the Line 15736
11 Acquisition Integration Approaches 15719
12 Action Device 4134
13 Active Customers 9856
14 Active Listening 9381
15 Active Marketing 10673
16 Activity Report 18935
17 Actual Product 33944
18 Actual Value 12129
19 Adaptive Marketing 17081
20 Adaptive Selling 12262
21 Add-On Sale 12315
22 Additional Mark-On 23428
23 ADL Matrix 40967
24 Administered Price 9455
25 Administered VMS 31431
26 Adopter Categories 27290
27 Adoption Process 19418
28 Advertiser 11425
29 Advertising 59816
30 Advertising Appeal 55304
31 Advertising Appropriation 8585
32 Advertising Awareness 17797
33 Advertising Brief 20675
34 Advertising Budget 37916
35 Advertising Campaign 9482
36 Advertising Channel 28111
37 Advertising Copy 40801
38 Advertising Coverage 12566
39 Advertising Elasticity of Demand 20193
40 Advertising Frequency 10194
41 Advertising Media 87560
42 Advertising Message 23932
43 Advertising Plan 20550
44 Advertising Research 20814
45 Advertising Strategy 16567
46 Advertising Supplement 14161
47 Advertising Theme 32189
48 Advertising to Sales Ratio 12647
49 Advertising Weight 8804
50 Advertorial 7944
51 Affinity Marketing 8457
52 Affirmative Disclosure 8359
53 After-Marketing 16540
54 Age and Life Cycle 14880
55 Agency of Record 6893
56 Aggressive Exporter 4482
57 Aided Recall 14084
58 AIO- Activities, Interests and Opinions 34784
59 All the Traffic Will Bear 9941
60 Alternative Close 14480
61 Alternative Evaluation 24941
62 Alternative Media 13854
63 Ambient Media 11574
64 Ambush Marketing 6848
65 Ansoff Matrix 44667
66 Arrow Information Paradox 7967
67 Asset Led Marketing 12657
68 Assumptive Close 8800
69 Atmospherics 8623
70 Attitude 26356
71 Attitude Survey 14118
72 Attitudinal Research 12911
73 Audience Profile 17696
74 Automatic Merchandising 6784
75 Autoship 11485
76 Available Market 30042
77 Average Price Paid 5145
78 Average Profit 24024
79 Awareness, Attitude and Usage (AAU) 7665
80 B2B Marketing 12073
81 Back End 17450
82 Backgrounder 9449
83 Balanced scorecard 11231
84 Balloon Test 9567
85 Barometric Price Leadership 19516
86 Barter 7484
87 Bass Diffusion Model 8150
88 Battle of Brands 9154
89 BCG Matrix 23152
90 Behavioral Segmentation 69310
91 Benefit Segmentation 33483
92 Benjamin Franklin Method 5145
93 Black Box Model 44424
94 Blind Box Ad 12586
95 Blue Ocean Strategy 19071
96 Body Copy 28761
97 Bonus Scheme 11969
98 Boomerang Method 13862
99 Bottom Up Forecasting 7203
100 Bottom-Up Pricing 15574
 
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