1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 12881
2 360 Degree Branding 56980
3 4 Ps of Marketing 99325
4 4 R's of Marketing 36337
5 40 40 20 Rule 17922
6 5 Cs of Marketing 102445
7 7Ps Booms Bitner 27472
8 A/B Testing 7063
9 Abbrochment 8695
10 Above the Line 14934
11 Acquisition Integration Approaches 14710
12 Action Device 3615
13 Active Customers 9166
14 Active Listening 8824
15 Active Marketing 9894
16 Activity Report 18182
17 Actual Product 32670
18 Actual Value 11398
19 Adaptive Marketing 16576
20 Adaptive Selling 11666
21 Add-On Sale 11554
22 Additional Mark-On 22566
23 ADL Matrix 39292
24 Administered Price 8851
25 Administered VMS 30336
26 Adopter Categories 26509
27 Adoption Process 18836
28 Advertiser 10575
29 Advertising 52911
30 Advertising Appeal 53586
31 Advertising Appropriation 7923
32 Advertising Awareness 16801
33 Advertising Brief 19769
34 Advertising Budget 36815
35 Advertising Campaign 8956
36 Advertising Channel 26994
37 Advertising Copy 39417
38 Advertising Coverage 11748
39 Advertising Elasticity of Demand 19089
40 Advertising Frequency 9514
41 Advertising Media 84743
42 Advertising Message 23310
43 Advertising Plan 19789
44 Advertising Research 20036
45 Advertising Strategy 15607
46 Advertising Supplement 13316
47 Advertising Theme 30836
48 Advertising to Sales Ratio 11936
49 Advertising Weight 8246
50 Advertorial 7334
51 Affinity Marketing 7734
52 Affirmative Disclosure 7835
53 After-Marketing 15661
54 Age and Life Cycle 14122
55 Agency of Record 6241
56 Aggressive Exporter 4025
57 Aided Recall 13309
58 AIO- Activities, Interests and Opinions 33225
59 All the Traffic Will Bear 9329
60 Alternative Close 13865
61 Alternative Evaluation 24299
62 Alternative Media 12818
63 Ambient Media 10912
64 Ambush Marketing 6173
65 Ansoff Matrix 42976
66 Arrow Information Paradox 7246
67 Asset Led Marketing 12063
68 Assumptive Close 8303
69 Atmospherics 7896
70 Attitude 24358
71 Attitude Survey 13282
72 Attitudinal Research 11995
73 Audience Profile 16759
74 Automatic Merchandising 6302
75 Autoship 10645
76 Available Market 28229
77 Average Price Paid 4373
78 Average Profit 23119
79 Awareness, Attitude and Usage (AAU) 6699
80 B2B Marketing 10788
81 Back End 16660
82 Backgrounder 8488
83 Balanced scorecard 10664
84 Balloon Test 8747
85 Barometric Price Leadership 18834
86 Barter 6739
87 Bass Diffusion Model 7600
88 Battle of Brands 8408
89 BCG Matrix 21781
90 Behavioral Segmentation 66332
91 Benefit Segmentation 32698
92 Benjamin Franklin Method 4423
93 Black Box Model 42056
94 Blind Box Ad 11542
95 Blue Ocean Strategy 18575
96 Body Copy 27963
97 Bonus Scheme 11145
98 Boomerang Method 12292
99 Bottom Up Forecasting 6713
100 Bottom-Up Pricing 14741
 
Page 1 of 11