1. Business Concepts
    2. ›
  2. Marketing and Strategy

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 12001
2 360 Degree Branding 54847
3 4 Ps of Marketing 95148
4 4 R's of Marketing 34410
5 40 40 20 Rule 17189
6 5 Cs of Marketing 99794
7 7Ps Booms Bitner 26298
8 A/B Testing 6532
9 Abbrochment 8266
10 Above the Line 14176
11 Acquisition Integration Approaches 13964
12 Action Device 3127
13 Active Customers 8604
14 Active Listening 8396
15 Active Marketing 9312
16 Activity Report 17483
17 Actual Product 31456
18 Actual Value 10693
19 Adaptive Marketing 16014
20 Adaptive Selling 11115
21 Add-On Sale 10953
22 Additional Mark-On 21757
23 ADL Matrix 37464
24 Administered Price 8333
25 Administered VMS 29256
26 Adopter Categories 25698
27 Adoption Process 18264
28 Advertiser 9807
29 Advertising 47943
30 Advertising Appeal 50835
31 Advertising Appropriation 7236
32 Advertising Awareness 15895
33 Advertising Brief 19018
34 Advertising Budget 35618
35 Advertising Campaign 8399
36 Advertising Channel 25983
37 Advertising Copy 37901
38 Advertising Coverage 10955
39 Advertising Elasticity of Demand 17808
40 Advertising Frequency 8867
41 Advertising Media 81894
42 Advertising Message 22721
43 Advertising Plan 19011
44 Advertising Research 19285
45 Advertising Strategy 14896
46 Advertising Supplement 12554
47 Advertising Theme 29016
48 Advertising to Sales Ratio 11255
49 Advertising Weight 7691
50 Advertorial 6850
51 Affinity Marketing 7118
52 Affirmative Disclosure 7282
53 After-Marketing 14621
54 Age and Life Cycle 13318
55 Agency of Record 5799
56 Aggressive Exporter 3492
57 Aided Recall 12534
58 AIO- Activities, Interests and Opinions 31549
59 All the Traffic Will Bear 8653
60 Alternative Close 13366
61 Alternative Evaluation 23116
62 Alternative Media 11991
63 Ambient Media 10240
64 Ambush Marketing 5703
65 Ansoff Matrix 41562
66 Arrow Information Paradox 6689
67 Asset Led Marketing 11361
68 Assumptive Close 7823
69 Atmospherics 7223
70 Attitude 22941
71 Attitude Survey 12550
72 Attitudinal Research 11133
73 Audience Profile 15866
74 Automatic Merchandising 5807
75 Autoship 9633
76 Available Market 26326
77 Average Price Paid 3786
78 Average Profit 22378
79 Awareness, Attitude and Usage (AAU) 5903
80 B2B Marketing 9977
81 Back End 15847
82 Backgrounder 7581
83 Balanced scorecard 10242
84 Balloon Test 7997
85 Barometric Price Leadership 18090
86 Barter 6214
87 Bass Diffusion Model 7069
88 Battle of Brands 7717
89 BCG Matrix 20419
90 Behavioral Segmentation 63969
91 Benefit Segmentation 31958
92 Benjamin Franklin Method 3777
93 Black Box Model 40038
94 Blind Box Ad 10463
95 Blue Ocean Strategy 18062
96 Body Copy 27228
97 Bonus Scheme 10725
98 Boomerang Method 11433
99 Bottom Up Forecasting 6387
100 Bottom-Up Pricing 13856
 
Page 1 of 11