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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 14246
2 360 Degree Branding 58957
3 4 Ps of Marketing 105575
4 4 R's of Marketing 38459
5 40 40 20 Rule 19232
6 5 Cs of Marketing 106506
7 7Ps Booms Bitner 29818
8 A/B Testing 7667
9 Abbrochment 9161
10 Above the Line 15950
11 Acquisition Integration Approaches 16053
12 Action Device 4275
13 Active Customers 10027
14 Active Listening 9521
15 Active Marketing 10875
16 Activity Report 19141
17 Actual Product 34304
18 Actual Value 12347
19 Adaptive Marketing 17210
20 Adaptive Selling 12455
21 Add-On Sale 12514
22 Additional Mark-On 23657
23 ADL Matrix 41482
24 Administered Price 9618
25 Administered VMS 31914
26 Adopter Categories 27505
27 Adoption Process 19593
28 Advertiser 11616
29 Advertising 61512
30 Advertising Appeal 55938
31 Advertising Appropriation 8788
32 Advertising Awareness 18132
33 Advertising Brief 20955
34 Advertising Budget 38244
35 Advertising Campaign 9585
36 Advertising Channel 28394
37 Advertising Copy 41282
38 Advertising Coverage 12787
39 Advertising Elasticity of Demand 20529
40 Advertising Frequency 10372
41 Advertising Media 88341
42 Advertising Message 24131
43 Advertising Plan 20781
44 Advertising Research 21040
45 Advertising Strategy 16844
46 Advertising Supplement 14407
47 Advertising Theme 32502
48 Advertising to Sales Ratio 12863
49 Advertising Weight 9011
50 Advertorial 8088
51 Affinity Marketing 8646
52 Affirmative Disclosure 8530
53 After-Marketing 16771
54 Age and Life Cycle 15092
55 Agency of Record 7063
56 Aggressive Exporter 4653
57 Aided Recall 14323
58 AIO- Activities, Interests and Opinions 35290
59 All the Traffic Will Bear 10124
60 Alternative Close 14673
61 Alternative Evaluation 25147
62 Alternative Media 14100
63 Ambient Media 11796
64 Ambush Marketing 7018
65 Ansoff Matrix 45148
66 Arrow Information Paradox 8188
67 Asset Led Marketing 12855
68 Assumptive Close 8969
69 Atmospherics 8828
70 Attitude 26834
71 Attitude Survey 14363
72 Attitudinal Research 13181
73 Audience Profile 17983
74 Automatic Merchandising 6967
75 Autoship 11748
76 Available Market 30487
77 Average Price Paid 5342
78 Average Profit 24316
79 Awareness, Attitude and Usage (AAU) 7920
80 B2B Marketing 12347
81 Back End 17652
82 Backgrounder 9763
83 Balanced scorecard 11374
84 Balloon Test 9800
85 Barometric Price Leadership 19708
86 Barter 7653
87 Bass Diffusion Model 8265
88 Battle of Brands 9362
89 BCG Matrix 23500
90 Behavioral Segmentation 70044
91 Benefit Segmentation 33700
92 Benjamin Franklin Method 5322
93 Black Box Model 45150
94 Blind Box Ad 12822
95 Blue Ocean Strategy 19174
96 Body Copy 28978
97 Bonus Scheme 12175
98 Boomerang Method 14369
99 Bottom Up Forecasting 7329
100 Bottom-Up Pricing 15880
 
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