Advertising Copy

Published by MBA Skool Team, Last Updated: January 22, 2018

What is Advertising Copy?

An advertisement copy is the text used in the advertisement, be it print, radio, television or other form of advertisement. The text so used can be in the form of dialogs, some catchy phrase, a company’s motto or slogan or any word.

We all have at some point or the other have come across advertisements, be it print media, radio ad, television ad or any other form of advertisement. The thing which helps us remember the advertisement may be different like a distinct music, some specific art, the celebrity or its text. Advertising copy is one of the peculiar aspects of the advertisement which helps us remember the advertisement and helps us gauge what the advertisement wants to communicate.

Advertising copy is the dialogs of the TV advertisement, radio advertisements or the print advertisement. In radio advertisements, the role of advertisement copy is all the more important as there are only a few other things which can be used to attract listeners attention. Also, in print form of advertisements, the positioning and the appearance of the text needs to be thoroughly reviewed apart from the meaning it is conveying.

Drafting an advertisement copy requires skill and effort. It requires a thorough analysis of the target audience. It is a crucial aspect of advertisement as for advertisements it is the one thing which is going to convey advertisers message. There are many theories which makes advertisement copies effective and appealing to the customers.

The amount of effort which goes into making an advertising copy for advertisements is tremendous. It is evident by the fact that the companies outsource their advertising campaigns and event to the advertising firms. The advertising industry thrives on their skills and expertise to make the advertisements and advertisement copies alike.


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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