Average Profit

This article covers meaning & overview of Average Profit from marketing perspective

Published by MBA Skool Team in Marketing and Strategy Terms Last Updated: August 02, 2023Read time:

What is Average Profit?

Average profit is the total profit divided by output.It is an approach used to identify the profit margin that is achieved on each unit of a product that is produced or sold. It can be a normal profit if economic profit (including opportunity cost) is equal to zero.

Average Profit = Average Revenue – Average Cost

‘Average Revenue’, for a specific level of sales, is the total revenue divided by the number of units sold, or in other words, revenue per unit, or, simply, price. This average is over the entire sales in a given time period, market, etc.

‘Average Cost’ is the total cost incurred divided by the number of units produced. In economics, generally, the number of goods produced = the number of goods sold.

Average profit/ revenue/ cost pertain to total sales/ output. As opposed to marginal values, where marginal profit/ revenue/ cost pertains to the specific sales/ output at every point, and basically identifies with the change in profit/ revenue/ cost per unit extra sales/ output.

This article has been researched & authored by the Business Concepts Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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