Alternative Evaluation - Definition & Meaning

Published in Marketing and Strategy Terms by MBA Skool Team

What is Alternative Evaluation?

A consumer usually develops a host of options to choose from while looking for a particular product or a solution per se.

He then evaluates the various options with one another against certain criteria. It is this process which is called alternatives evaluation.

To evaluate, consumers develop evaluative criteria-which acts as a metric telling him whether the product is good or bad and to put it in his option list or not. It is very important for a marketer to correctly understand the evaluative criteria of the target consumer and accordingly fit in his offering in it.

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 1800 business concepts from 5 categories.

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