To evaluate, consumers develop evaluative criteria-which acts as a metric telling him whether the product is good or bad and to put it in his option list or not. It is very important for a marketer to correctly understand the evaluative criteria of the target consumer and accordingly fit in his offering in it.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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