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Deficient Products - Meaning & Definition

Published by MBA Skool Team in Marketing and Strategy Terms Last Updated: January 01, 2024Read time:

What is Deficient Products?

It is well accepted now, that the companies produce products which are not of the utmost quality intentionally. Such products are called deficient products.

The companies do so, because they want to ensure that the customers buy their products again and again. If the product is of utmost quality, then the needs of the customer would be satisfied with the first purchase only. This would mean that there would be no repurchase, which would not be good for the company.

For Example: If Fair and lovely is manufactured to make the customer fairer by 4 shades in 4 weeks, then the customer will not purchase the product again. Similarly, if a new is produced such that only a single granule of tea is sufficient of 2 cups of tea, the volumes of tea sold would be very less.



This article has been researched & authored by the Business Concepts Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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