Daypart
This article covers meaning & overview of Daypart from marketing perspective.
What is Daypart?
Daypart is the time division in a typical broadcast day by different media like Radio and Television. This is mainly done from the perspective of offering slots and perspective to various advertisers. Different part of the days can be Morning shows, afternoon siesta, evening songs or prime time slot.
Dayparts can be standard or customized.
Weekday radio is typically divided into five dayparts.
|
RADIO |
|||
|
Early MORNING |
4:00 A.M. |
- |
10:00 A.M. |
|
Morning |
10:00 A.M. |
- |
12:00 P.M. |
|
AFTERNOON |
12:00 P. M. |
- |
4:00 P.M. |
|
Evening and Nighttime |
4:00 P. M. |
- |
12:00 A.M. |
|
Overnight |
12:00 A. M. |
- |
4:00 A.M. |
Television dayparts can be as follows:
|
TELEVISION |
||||
|
Morning |
7:00 A.M |
- |
9:00 A.M. |
WEEKDAYS |
|
Daytime |
9:00 A. M. |
- |
4:30 P.M. |
WEEKDAYS |
|
EARLY FRINGE |
4:30 P. M. |
- |
7:30 P.M. |
WEEKDAYS |
|
Late news |
11: 00 P. M. |
- |
11:30 P.M. |
WEEKDAYS |
|
Late fringe |
11: 30 P. M. |
- |
1:00 A.M. |
WEEKDAYS |
|
Sun-Sat Prime access |
7: 30 P. M. |
- |
8:00 P.M. |
WEEKENDS |
|
Sun-Sat Prime time |
8:00 P. M. |
- |
11:00 P.M. |
WEEKENDS |
|
Sun-Sat Late night |
1: 00 A. M. |
- |
Late night |
WEEKENDS |
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