ERG Theory Alderfer

Posted in Marketing and Strategy Terms, Total Reads: 11891
Advertisements

Definition: ERG Theory Alderfer

ERG theory was developed by Clayton Alderfer as a revision of Abraham Maslow's Hierarchy of Needs. ERG theory groups human needs into three broad categories:

  • Existence
  • Relatedness
  • Growth

Existence needs (corresponding to Maslow’s physiological and safety needs) include a person’s physiological and physically related safety needs. Relatedness needs (corresponding to Maslow’s belongingness needs) include a person’s interpersonal need and also of public recognition. Growth needs (corresponding to Maslow’s esteem and self-actualization needs) include a person’s self-esteem.

ERG Theory Alderfer

ERG theory states that an employee’s behavior is motivated simultaneously by more than one need level. But the difference with Maslow’s theory lies in a frustration-regression process whereby those who are unable to satisfy a higher need become frustrated and regress to the next lower need level.

 

 

Browse the definition and meaning of more terms similar to ERG Theory Alderfer. The Management Dictionary covers over 7000 business concepts from 6 categories.

Search & Explore : Management Dictionary



Share this Page on: