Destination Stores

Published by MBA Skool Team, Last Updated: January 22, 2018

What is Destination Stores?

Destination stores are retail stores that combine several attributes to make it very attractive to the consumers. It prompts the consumers to make a special visit to the store for shopping even if the location is not very convenient for the consumers.


It is basically a giant store that provides their customers that combines elements like, large categories of department stores, large size of shopping malls, discount deals of discount stores, unique and innovative ways of displays and interactions, fun of recreation centers etc.


It appeals to the consumer to such an extent that it diminishes the line between a store and fun destinations IN consumer’s mind.


EXAMPLES

Suppose, there is a company called “SKATER’S”, selling Skates and sports accessories. Skater’s built a skating rink along with a place to eat and providing a wholesome environment for a family to enjoy. Then this store is attracting consumer as a destination to enjoy as well a place to shop. Thus, this store is a destination store.


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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