Corrective Advertising

Posted in Marketing and Strategy Terms, Total Reads: 3678

Definition: Corrective Advertising

Corrective advertising refers to the Federal Trade commission’s order to rectify the misleading impression that has been created by a false advertisement. The firm is ordered to cease its current deceptive advertisement. The main aim of the corrective advertising is to correct the consumer’s mistaken impressions.

Advantages of corrective advertisement:

• Developed by the companies for purpose of competitive advantage achievements

• Trust of population can be regained

• Opinions & thoughts of people can be controlled

Corrective advertising effectiveness:

The effectiveness can be controlled through the following methods:

-Promotional Advertising- Involve various promotional media events targeted to the consumers. Very effective & innovative method

-Contextual advertising- This is the generator of online & digital advertisement campaigns. The taste of majority can be influenced

-Pixel advertising- An innovative method created in 2005. The advertising space is bought at dollar per pixel. It is connected to the site “Million Dollar Homepage’

-Bandwagon type of advertising: A psychological strategy to form consumer’s opinion through persuasiveness of advertising elements.

Example: The example of corrective advertising can be understood through the pill YAZ’s deceptive campaign. The company advertised false claims related to pms & acne efficiency but was eventually forced to introduce corrective advertising.

Hence, this concludes the definition of Corrective Advertising along with its overview.

Browse the definition and meaning of more terms similar to Corrective Advertising. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

Search & Explore : Management Dictionary

Share this Page on:
Facebook ShareTweetShare on Linkedin