Confirmatory Questions

Published by MBA Skool Team, Last Updated: January 22, 2018

What is Confirmatory Questions?

We use confirmatory questions to narrow down our options and to focus only on the optimal path. The answers to confirmatory questions should lead to resolution i.e. the right choice. Companies often use them to study customer satisfaction.


Confirmatory questions are used in secondary market research, focused group discussions, usability testing, etc. These come into play after a need for buying has been recognized.They evaluate a prior theory and are largely theory oriented. Some common confirmatory questions are ‘Is this the right choice?’, ‘What specific need will it satisfy?’ etc.

 

Eg – When a person is thirsty, he identifies a need to buy a product to quench his thirst. He now identifies the options that he has such as aerated drinks, fruit juices, water, etc. He now evaluates his options to come to a conclusion. He tries answering questions like ‘Will it quench my thirst?’, ‘What other benefits will it provide?’, etc. These are the confirmatory questions that he uses to narrow down his options and decide finally.


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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