Cultural Environment

Published by MBA Skool Team, Last Updated: January 22, 2018

What is Cultural Environment?

To understand the customers of a particular region, studying their social and cultural environment is very important. The environment shapes the values, behaviors, attitudes and aspirations of people. The study of social hierarchy, social norms and customs, regional/ religion based groups and their behavior helps us to understand the cultural environment of a place. This helps a marketer to position the products appropriately.



This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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