Cultural Environment

Posted in Marketing and Strategy Terms, Total Reads: 19537

Definition: Cultural Environment

To understand the customers of a particular region, studying their social and cultural environment is very important. The environment shapes the values, behaviors, attitudes and aspirations of people. The study of social hierarchy, social norms and customs, regional/ religion based groups and their behavior helps us to understand the cultural environment of a place. This helps a marketer to position the products appropriately.

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