Convenience Product

Published by MBA Skool Team, Last Updated: May 15, 2020

What is Convenience Product?

Convenience products are the products that are purchased by the consumers frequently and with minimum effort and thought. Hence, such convenience product purchases are also called as low involvement purchases. For buying these products, there is no planning required and these are purchased as a routine as it is useful to a very wide target market.

Depending upon the utility and situation, these products are classified as staple goods (staples), impulse goods and emergency goods. All these are discussed below as the different types of convenience products.

Convenience Product Types

These products are also known as convenience goods and are mostly available at all convenience stores. These can be classified into the following categories:

Staple products: They form the regular purchases for the consumer. Therefore, these are bought out of habit, without much thinking. For example: wheat, milk, sugar

Impulse products: They are the goods purchased without any planning. For example: Chocolates, candies etc.

Emergency products: They are the goods produced when there is urgent need. For example: umbrellas, raincoats etc.

For all these categories, the consumer does not execute the full buying cycle.

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 6 categories.

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