Copy Testing

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Definition: Copy Testing

Copy testing is basically a research that determines and measures an ad’s effectiveness based on consumer feedback prior to the airing of the ad. It is usually used for measuring TV ads, though print, radio and internet ads can also be measured. It is also called pretesting, since this research is carried out before the release of the ad.

This form of testing helps in determining, whether an ad is usable or not, how & where it can be edited to make it more effective, the best frames of the ad, where the ad can be shortened and things like that.

There are many types of copy testing measurements

-Recall measure

-Persuasion Measurement

-Diagnostic measurement

-Non-verbal measurement

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