Copy Testing - Meaning & Definition

Published in Marketing and Strategy Terms by MBA Skool Team, Last Updated: April 10, 2016

What is Copy Testing?

Copy testing is basically a research that determines and measures an ad’s effectiveness based on consumer feedback prior to the airing of the ad. It is usually used for measuring TV ads, though print, radio and internet ads can also be measured. It is also called pretesting, since this research is carried out before the release of the ad.

This form of testing helps in determining, whether an ad is usable or not, how & where it can be edited to make it more effective, the best frames of the ad, where the ad can be shortened and things like that.

There are many types of copy testing measurements

-Recall measure

-Persuasion Measurement

-Diagnostic measurement

-Non-verbal measurement

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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