Creatives - Meaning & Definition

Published in Marketing and Strategy Terms by MBA Skool Team

What is Creatives?

Creatives is general marketing term defines creative aspect and content of the marketing. Creatives is the material used to generate leads and sell advertising for marketing which is developed and generated by art directors, creative directors and copywriters in advertising agency. Ad agencies and buyers often refer creatives as ad banners or other forms of created advertising. Creatives are the promotional tools used by advertisers to draw in users.


In simple terms, creatives is the artwork, design and concept that goes into a website design or ad. It represent the “very core message of marketing” and encapsulate the major themes to be communicated to the target audience. They cover the four aspects that are background, theme, execution and tone.


It compose crucial part of the marketing campaign because in marketing channels it is very important that what your audience feels about your message and how well creatives have delivered the message.

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 1800 business concepts from 5 categories.

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