Conventional Distribution

Published by MBA Skool Team, Last Updated: January 22, 2018

What is Conventional Distribution?

The conventional distribution channel is the most common distribution channel. It comprises of a producer, wholesalers and retailers, all acting independently. Hence, having coordination between these three becomes the major challenge for such a system. Also, channel conflicts are very common, leading to disruptions in distribution. Due to this, companies are now going towards developing integrated channels (vertical marketing systems or horizontal marketing systems).


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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