C2B (Consumer-to-Business)

Published by MBA Skool Team, Last Updated: January 22, 2018

What is C2B (Consumer-to-Business)?

C2B or Consumer- to- Business is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposite to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.

In C2B, the companies typically pay for the product or service. However, it can assume different forms like an idea generated by an individual (like an innovative business practice) which may be used and implemented by an organization. Another possible form of C2B is where a consumer specifies a need and the various businesses compete or bid to fulfil that need.


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 6 categories.

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