Celebrity endorsement is a form of advertising campaign involving a high profile celebrity shown in favour of the brand to be marketed.
Celebrity testimonial is the celebrities themselves vouching for the product by giving testimonials about it. The products or services are promoted through the help of the fame of the celebrities.
Some of the examples for celebrity testimonials are:
Celebrity testimonials are a risky proposition for both the brand and the celebrity. When a celebrity endorses a brand and gives testimonials about it, the brand is associated with the nature of the celebrity. As long as there is a sync between the personality of the celebrity and the brand, the endorsement will have a positive effect. However, any tarnishing of image of either the brand or the celebrity, will affect the other party adversely due to close association.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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