Published by MBA Skool Team, Last Updated: May 29, 2013
What is Breakthrough?
Breakthrough marketing refers to new and innovative ways of marketing a product through focused efforts. Breakthrough marketing helps small and medium sized companies to create a buzz for their product on a relatively small budget. It helps in establishing points of difference with larger competitors, gaining pricing power and in creating a perception which is larger than the actual market share.
One main step in achieving a breakthrough is building a powerful social network. Some main strategies adopted in breakthrough marketing are:
Create a unique selling proposition for your product or service
Position the product in such a way so as to give the customers a unique experience
Focus on one event and leverage the promotional budget to create a buzz
Target the influencers who will help in marketing your product
Tell a credible and compelling story to capture the imagination of your audience
Adopt grassroots marketing to create a buzz
Leverage on building public relations
For example, Chameleon Marketing is a form of breakthrough marketing. Valuable information is given out in the form of a free booklet containing important tips. This may not be actual advertising but it will help get new customers for a firm. Integrated Marketing Communication videos with innovative ideas can also go viral on sites like YouTube, Facebook etc
Hence, this concludes the definition of Breakthrough along with its overview.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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