Published by MBA Skool Team, Last Updated: August 16, 2021
What is Persuasive Advertising?
Persuasive Advertising is a type of product promotion that aims to persuade a consumer for buying a particular product, especially in the presence of several similar products in the same category. When a new product is launched, the primary goal of the parent brand is to attract consumers towards trial of the product. Different companies employ different types of advertising methods for the same. In addition to encouraging trial purchase, persuasive advertising can also be used to coax consumers to add and retain a particular brand in their consideration set, thereby increasing the chances of customer loyalty.
Marketers use this form of advertising to generate demand for a new product or service or increase the demand for a product or service that already exists in the market. Comparative approach, where a brand demonstrates its superiority over some other brands in the same product category, is a commonly used form of persuasive advertising. Persuasive advertising can also be used to convince the target audience about the qualities of a product. Testimonials by experts, opinion leaders and famous celebrities can be used for the purpose.
Persuasive Advertising Example
Toothpaste promotion by Colgate and Sensodyne often use dentists to project the product to be recommended by experts. Cement companies also advertise using testimony by an engineer about the strength of the cement and his trust on it as a mode of persuasive advertising.
Hence, this concludes the definition of Persuasive Advertising along with its overview.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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