Market Reach - Meaning & Definition

Published by MBA Skool Team, Last Updated: October 09, 2014

What is Market Reach?

Market reach is defined as the potential number of customers it is possible to reach through an advertising medium (like Television, Radio or Newspaper) or a promotional message or advertising campaign.

Reach refers to the number of people who are exposed, at least once to an advertising or promotional message. However, reach should not be confused with the actual number of people who shall be viewing the promotional message. It is just the number of people who are exposed to the medium and hence have the potential to see the advertisement.

For example, reach of a television can be defined as the percentage of population or households who are exposed to television for a certain amount of time per day. Any advertising campaign, looking to advertise on television (which will act as the medium) will therefore take this initial reach onto consideration when determining the number of people who shall be exposed to the advertisement.


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 5 categories.

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