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Marketing Manager - Meaning & Definition

Published by MBA Skool Team in Marketing and Strategy Terms Last Updated: June 06, 2023Read time:

What is Marketing Manager?

Marketing manager is an individual or an employee in an organization who carries out marketing activities like branding, product promotion, new product development, market study, customer relationship etc. The basic duties of a marketing manager are to get new customers, improve product, deliver proper communication and increase brand awareness, thereby increasing business.


A firm may have multiple marketing managers catering to the different needs of a product. A marketing manager has to ensure that the product is catering to the needs of the consumers, that proper distribution channels are set in place, that the price of the product is in line with the firm expectations and the consumer expectations and suitable promotion strategies are in place.


Example: a firm has multiple marketing managers across the market. For example, Nike has global brand managers and local brand managers to manage a particular brand and all the marketing activities surrounding the product.


This article has been researched & authored by the Business Concepts Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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