This article covers meaning & overview of Pioneer Advertising from marketing perspective.
Pioneer advertising is the promotion employed in advertising for new products, which is primarily aimed at customer education and involves expensive and sustained advertising campaigns
The advertising campaign and promotional strategies to be followed for a product depends on the stage at which it is in the product life cycle. For example, for a product in its maturity stage the sensible form of advertising would be to offer discounts and benefits, whereas for a product in its introduction stage it would be more prudent to offer consumers trials of product to introduce them to the product.
Pioneer advertising is such an advertising campaign, where the consumer is first introduced to a product, made aware of the benefits through trial, to encourage further buying of the product.
Example: examples of pioneer advertising would be advertising features of mobile phones when a new model of phone is introduced in the market with new features, Philips advertising of new Kerashine hair product fall under the category of Pioneer advertising.
This article has been researched & authored by the Business Concepts Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse the definition and meaning of more similar terms. The Management Dictionary covers over 1800 business concepts from 5 categories.
Continue Reading:
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us