Media Channel - Meaning & Definition

Published in Marketing and Strategy Terms by MBA Skool Team, Last Updated: October 31, 2014

What is Media Channel?

All the modes of advertisement that are used to reach out to the consumer are called media channels, e.g., print media, radio, television, and internet. Each of these has its advantage and disadvantages.



• Specific audience can be targeted by using the different radio channels at different times.

• Less expensive and easier to use

• Radio ads can be produced in a short time and is available throughout


• Air time is very less; it may have a very fleeting impact and little recall value

• Prime time slots are very highly priced




• The use of visuals can have a lasting impact on the audience

• A bigger audience can be reached

• TV ads bring more credibility


• Prime time slots can be prohibitively expensive, especially for small businesses

• TV ads take longer to produce and demand more effort in terms of good scripts

• It becomes difficult to target a select audience



• Relatively inexpensive

• Easy to change or modify

• Depending on the budget available, businesses can choose the size and style of their print ads


• Limited readership

• Poor printed image quality

• Low control over ad placement



• More targeted outreach is possible

• More retention value than newspapers. Since magazines tend to be costlier, people have a tendency to preserve them

• Better print quality


• Magazine ads tend to be expensive

• Timing is critical


Hence, this concludes the definition of Media Channel along with its overview.

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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