Marketing Firm - Meaning & Definition

Published by MBA Skool Team in Marketing and Strategy Terms Last Updated: August 30, 2023Read time:

What is Marketing Firm?

A marketing firm helps other businesses to grow by managing their product and service development. It takes care of the distribution and sales of goods and services from manufacturer to customer; including pricing, promotion, merchandising, packaging and distribution.

A marketing firm tries to get the attention of target audiences by adopting various tactics like celebrity endorsements, slogans, direct mailing, general media exposure, etc. Marketing firm has a perfect mix of technical knowledge and practical experience; they understand the consumers and their needs well. Owing to the knowledge they possess, they are fit to design a marketing strategy for a firm. Marketing strategy covers a wide range of subjects starting from the identification of a business’s current strengths, weaknesses, opportunities and threats. It recommends on the business’s advertising, brand building, public relations, sales promotion activity, internet strategy and levels of customer service.

For example: Showroom logic is a marketing firm which Offers automated software tools and custom advertising programs to facilitate automotive dealers' Internet marketing


This article has been researched & authored by the Business Concepts Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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