Mazur Plan - Meaning & Definition

Published in Marketing and Strategy Terms by MBA Skool Team

What is Mazur Plan?

Mazur plan is a retail store management technique under which the store activities are categorized into four major areas: merchandising, publicity, store management and accounting and control. It is also known as four function plan. This plan was developed by Paul Mazur in 1927.

• Merchandising: Buying and selling of goods for an agreed sum of money

• Publicity: To promote a product by issuing a message in public

• Store management: To manage day-to-day operations of a retail store

• Accounting and control: To help ensure the validity and accuracy of the firm’s financial statements

Mazur plan is based on the traditional management model of line i.e. Direct authority and responsibility and staff i.e. Advisory or support components.

Mazur plan has three main components i.e. Main store control, separate store organization and equal store organization.

• Main store control: The headquarters retains the final authority

• Separate store organization: The branch stores have distinct buying responsibilities

• Equal store organization: Both branch store and headquarters have equal status

However, due to complexity many retail firms even have 6-7 functions to address all the issues.


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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