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Variable Pricing

This article covers meaning & overview of Variable Pricing from marketing perspective

Published by MBA Skool Team in Marketing and Strategy Terms Last Updated: June 14, 2023Read time:

What is Variable Pricing?

Variable pricing can be defined as a pricing strategy for products in which the price of a good or service varies depending upon the sales location, region, date or other factors. Variable pricing strategies try to adjust the product prices in order to achieve an optimal balance in between the volume of sales and the income of per unit sold based on the various characteristics of different points-of-sale categories. This strategy includes offering different prices to different customers for the same products. Even though the norm is to follow standard pricing, in case of bulk order of large quantity of goods, variable pricing can be implemented.

For example- street vendors often quote a higher price for the items sold for which the customer tries to negotiate until both of them settle for a price that they believe is fair. The customer tries to bring down the price as much as he can while the seller tries to obtain the highest return from the sale. One of the advantages of variable pricing could be that a seller may be able to sell his goods which were not in demand at a lower price thus, realizing some profits. The downside could be losing out on customers who paid a higher price for the same product which now is being offered at a lower price to others.


Hence, this concludes the definition of Variable Pricing along with its overview.

This article has been researched & authored by the Business Concepts Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 1800 business concepts from 5 categories.

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