Published by MBA Skool Team, Last Updated: November 25, 2014
What is Nano-Campaigning?
Extensive strategic campaigns uses starting point such as issue-specific or product related tactics and personalization for approach within Marketing communications, Lobbying and maintain public relations.
Nano-campaigning can be defined as an combined effects of social media & communication technologies which aims towards the growth of a campaign by encouragement and also build momentum by making audience more focused to tactical promote messages & ideas, tailored to select groups or individuals .
It is enabled due to the technology evolution of social media and is based on the certain principles of social psychology.
A nano campaign is also a system in which marketing information is gathered, analysed, store and distributed according to the managers information need on a regular basis. It is used for solving marketing problems at any functional level by marketing. It is a campaign where the media investment is less than the marketing team. That’s because people rely mostly on search optimization, content, extending reach to extremely small reach, blogs and media outlets. Thus the market place is divided into nano-niches, know the audience, and serve them relentlessly and religiously. Add interesting contents and personally manage each nano campaign in order to make it bloom. One way to weather a recession can be nano campaigning. Nano niche facilitate reaching to the target audience by cutting through the noise and clutter and helps to reach to the customers.
Hence, this concludes the definition of Nano-Campaigning along with its overview.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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