Published by MBA Skool Team, Last Updated: August 04, 2021
What is Flagship Brand?
Flagship brand is the main product/service in the company’s portfolio and to which the customer most relates or identifies the company.
It is also called core product/service and is generally the major revenue generator for the company. This product/service defines the company’s core competency and helps create a competitive advantage. It is a brand which the company defends in the market and spends its major promotional budget for it.
• Easier line extension, as lesser promotion will be required and distribution channel is already set up so same channel can be used to distribute the new product
• Cooperation from channel partners as flagship brand has greater demand
Maggi noodles are flagship product of Nestle, Sport’s shoes are the flagship product of Nike, Microsoft Windows OS is the flagship product of Microsoft, iPhone is the flagship product of Apple etc.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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