Handling Objections - Meaning & Definition

Published in Marketing and Strategy Terms by MBA Skool Team

What is Handling Objections?

It is one of the stages of salesperson during his personal selling where he has to handle certain objection and resistance of the customers. There are certain times when the customer argues and differs from the demonstration and explanation given by the sales person to him. So in order to satisfy, negotiate and make the deal finalize sales person has to persuade the customers by satisfying the customer by taking certain step. So these steps taken by the sales person in order to persuade the customer are called objection handling.

The steps for the objection handling are:

  • Defining the objection
  • Gaining the consensus
  • Presenting the solution
  • Finalizing the deal

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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