Marketer

Posted in Marketing and Strategy Terms, Total Reads: 213
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Definition: Marketer

A marketer is a person whose duty is to identify goods & services desired by a set of customers, as well as marketing of those goods and services on behalf of the company. Marketer helps boost the sale of products and services which in turn boosts the revenue for the organization by creating effective marketing strategies.

Some of the jobs of marketer include setting goals, segmenting the target customer segment, studying the competition, addressing a target audience through modes of communication, nurturing the relationship with customers, creating content, budgets, setting priorities designing campaigns.


Types of Marketers

Marketer

There are 6 types of marketers-

1. Brand Marketer: A Brand Marketer works on building a good brand name for the business. He ensures that a customer’s perceived value of the brand is optimal. He may make use of online and offline marketing for the purpose.

2. Product Marketer: A product marketer is responsible for marketing the goods and services of a company by planning and launching marketing events, working with advertising firms to execute outbound marketing.

3. Content Marketer: A Content Marketer is similar to Inbound Marketer but a little more specialized. Its job is to create high-quality content in a way that increases a company's searchability and online presence.

4. Inbound Marketer: An Inbound Marketer is concerned with converting potential customers into paying customers by providing useful information in the form of templates, materials, e-books, blog posts to the target customer segment.

5. Social Media Marketer: A Social Media Marketer specializes in managing various social accounts of the company, ensuring constant updates and implementing marketing strategies to acquire more followers.

6. Digital Marketer: A Digital marketer deals with online aspects of marketing ranging from managing a company's social accounts, designing online marketing events to sending marketing emails to potential leads.


Importance of a Marketer

The financial success of any organization depends on marketing ability. Finance, operation and other business operations will not matter if there is not enough demand for its products and services which is taken care of by marketer. The more people know about a product or service, the more they are interested to buy it. Marketer helps to build brand equity using a combination of brand logo, icon, name, caption etc that people experience through online and offline channels.

Marketers help in improving the quality of life by spreading awareness among people of the organization’s products and services without which people may not know of the presence of particular products or services available in the market. Marketer works on identifying the customer's needs, wants and demands. It is his identification of the market needs that lead to the innovation and introduction of thousands of new products and services In the market every now and then.


Responsibilities of a Marketer

Some of the main responsibilities of a marketer are:

1. Push sales

2. Introduce strategies

3. Find new markets

4. Grow the brand

5. Publicize the products / service

Good communication liaison between marketer and the customer at all times is the key to the success of the strategy. For marketers, understanding the needs and requirements of the customers is of the highest priority. It is important for a marketer to understand the market and be prepared depending upon the customer requirements and the competitive scenario. Marketers use the following to make business decisions:

1. Target Markets

2. Products

3. Promotion

4. Distribution

5. Pricing

6. Supporting Services


Advantages & Disadvantages of Marketer

Advantages:

1. A marketer helps in promoting the business. It helps to reach the right target customer group for the organization's products and services.

2. By increasing the visibility of the products and services in the market, a marketer helps to boost the revenues through the increased sale of its products and services.

Disadvantages:

1. A marketer may end up targeting a wrong audience or use a wrong marketing channel for the marketing of its product or services which may cost a lot to the organization.

2. The time spent in market research and development of marketing strategies is immense and is not bound to give a definite fruitful result as expected.


Example of Marketer

McDonald's is globally recognized by its arch design. Without telling its name, showing someone its logo is enough to get it identified. Its tagline “I’m Loving it” is well known and goes very well with the food variety it serves. Also, it is the marketers because of which Mcdonalds today is recognized as an eating outlet which is affordable by masses, neat and clean, has a good variety of food, has quick service and consistency in taste and serving.

Hence, this concludes the definition of Marketer along with its overview.

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