Experimental Research - Definition & Meaning

Published in Marketing and Strategy Terms by MBA Skool Team

What is Experimental Research?

It can be understood as a collection of research designs to understand different causal processes through manipulation and controlled testing. During its course, the researcher tries to maintain control over all factors that may affect the result of an experiment. This way, the researcher attempts to determine or predict what may occur.

The essentials of an Experimental Research are

  • Manipulation of an independent variable.
  • All other variables except the dependent variable are controlled
  • Effect on the dependent variable is observed by manipulating the independent variable

There are three methods of Experimental Control

  • Physical Control
  • Selective Control
  • Statistical Control

There are two types validity of Experimental Design

  • Internal Validity
  • External Validity

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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