Optional-product Pricing is a method through which the company earns more through cross-selling products along with a basic core product. The basic core product does not have many features (and is priced low) which can be enhanced through additional products which are sold at premium by the same company.
Examples:
It is widely used in mobile and printer industry where the cost of the basic product is comparatively less but the cost of accessories such as the cartridges, Bluetooth devices, adaptors etc is very costly.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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