Published by MBA Skool Team, Last Updated: May 14, 2012
What is Objective and Task Method?
It is a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling and marketing is determined by the desired result of the activity and the nature of the tasks necessary to achieve it. It helps in better allocation of funds in all these activities. It is used by half of the UK based companies.
It is done based on
What are the results to be achieved
What are the strategies and tactics to be followed to achieve these results and
What will be the cost of all these activities
Define the marketing and promoting objectives for the company
Select the tasks to be undertaken
Study the costs based on expenditure
Compare these results with industry average
See the percentage of the sales
If there are changes modify the objectives
Decide when expenditures are to be made
Finally monitor actual results with your forecast
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