Patronage Rewards

Posted in Marketing and Strategy Terms, Total Reads: 11224

Definition: Patronage Rewards

Awards provided by companies to promote and encourage the purchasing of their products are called patronage rewards.

This tactic helps the companies in promoting their product by giving rewards to the customer for every purchase in form of points. These points can be later redeemed for different rewards specified by the company.

Example: -

  • Airlines use frequent flyer miles for its regular customers which you can redeem for a free air ticket
  • Banks award points on credit card purchase which can be used to get different goodies
  • A similar initiative was launched by Bharat Petroleum few years back in the form of Petrocard


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