Published by MBA Skool Team, Last Updated: April 10, 2016
What is Personal Selling?
Personal Selling is a selling process where an individual salesperson sells a product, service or solution to a client after meeting personally.
Here the salesperson uses his skills and techniques to sell a product and thus both attain value in this transaction.
Kotler describes 6 roles for the sales force for personal selling
The selling which occurs face to face or door to door or it can be over the phone is called personal selling.
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Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 5 categories.