PEST Analysis

Published by MBA Skool Team, Last Updated: July 15, 2016

What is PEST Analysis?

PEST analysis is the analysis or study of the external macro-environment in which the company operates and is expressed in terms of political, economic, social and technological factors. PEST analysis helps in understanding the market conditions and help the organization do their business accordingly.

P - Political

E - Economic

S - Social

T - Technological


Sometimes it is extended to PESTEL where the E and L stand for Environmental and Legal respectively.

Example for Telecommunication Company

PESTEL

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 6 categories.

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