Pre Approach

Posted in Marketing and Strategy Terms, Total Reads: 12739

Definition: Pre Approach

The preparation done about his customers by a salesman before approaching the is called pre approach.

This study may include different aspects of the consumer such as: -

  • Age
  • Likes and dislikes
  • Education
  • Habits
  • Social life
  • Culture

This helps the salesman to decide how he will approach his customer and what he will talk in his first meet.

This helps the salesman to achieve following things: -

  • To provide additional information about the product as required by the customer
  • Select the best approach to meet the customer
  • Helps to avoid mistakes

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