Maturity Stage

Posted in Marketing and Strategy Terms, Total Reads: 2297

Definition: Maturity Stage

Maturity stage of a product is said to be attained when the product has reached its pinnacle in sales and the volume sales tend to stagnate. The product value or the perceived value starts diminishing.

The marketing challenge then is to increase the sales to the same pool of potential consumers who are now being allured by the reduced prices of the competitor brands.

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