Published in Marketing and Strategy Terms by MBA Skool Team
What is Place?
Place is the method one uses to get products and services on to different distribution channels and networks to reach the end customer or the purchaser; it is how and where the customer buys the product.
It forms one of the 4 main parts of a marketing strategy and focuses on
Location of business
Location of target market
Reaching the target market
Transportation and logistics
In many situations one or more distribution channels can be used, for example (there are many more forms apart from these)
Manufacturer -> end customer
Manufacture -> agent -> end customer
Manufacturer -> retailer -> end customer
Manufacturer -> wholesaler -> retailer -> end customer
Manufacturer -> reseller -> retailer -> end customer
Manufacturer -> franchisor -> franchisee -> end customer
In deciding the most appropriate distribution strategy, primarily a manufacturer or a marketer should ask the following two questions:
What is the most effective way to reach the end customer
What are the benefits and costs of a particular method
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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