Place

Published by MBA Skool Team, Last Updated: January 22, 2018

What is Place?

Place is the method one uses to get products and services on to different distribution channels and networks to reach the end customer or the purchaser; it is how and where the customer buys the product.


It forms one of the 4 main parts of a marketing strategy and focuses on

  • Location of business
  • Location of target market
  • Reaching the target market
  • Warehousing
  • Transportation and logistics


In many situations one or more distribution channels can be used, for example (there are many more forms apart from these)

  1. Manufacturer -> end customer
  2. Manufacture -> agent -> end customer
  3. Manufacturer -> retailer -> end customer
  4. Manufacturer -> wholesaler -> retailer -> end customer
  5. Manufacturer -> reseller -> retailer -> end customer
  6. Manufacturer -> franchisor -> franchisee -> end customer


In deciding the most appropriate distribution strategy, primarily a manufacturer or a marketer should ask the following two questions:

  1. What is the most effective way to reach the end customer
  2. What are the benefits and costs of a particular method

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 6 categories.

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