Third Party Endorsement - Meaning & Definition

Published by MBA Skool Team, Last Updated: May 22, 2013

What is Third Party Endorsement?

Third party endorsement is defined as solicited or unsolicited recommendation from an entity or individual who is neither manufacturer nor seller of the product/service. This recommendation maybe from loyal customer or from a business associate who are well known to the customers

Third Party Endorsement is a powerful tool as it persuades or convinces consumer to buy a certain product/service and consumer goes ahead with it as he/ she trusts the endorser

Types of Third Party Endorsements

Expert Endorsements

In this type of endorsements, an expert is selected as an endorser. When an expert gives positive feedback/opinion of any product/service, customers believe it because of vast experience and knowledge which an expert possess. This leads to the more sales of the product/service.

Media Endorsements

In this type of endorsements, newspapers or televisions are used as endorser. When product/service details are published in editorial section of any newspaper or shown in advertisements in any TV channels, a credibility is added. This credibility makes customers, purchase products/services, thus increasing sales.

Celebrities Endorsements

In this type of endorsements, celebrities endorse a particular product/service. Celebrities who are public figures can influence customers because of their fan following. Customers believe in celebrities and will buy whatever products/services they endorse.



(Expert Endorsement) :Mike Goulian, famous American aviator, endorses brand Castrol.

(Media Endorsement) :Newspaper “The Hindu” is endorser of management college, IIPM.

(Celebrity Endorsement): Shahrukh Khan is endorser of brand Pepsi in India.

Hence, this concludes the definition of Third Party Endorsement along with its overview.

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 5 categories.

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