Published by MBA Skool Team, Last Updated: June 10, 2013
What is Flank Defense?
Flank Defense is one of the tactics of Marketing where a market leader not only satisfies in Position defense but also puts up an outpost to defend the weak front or to act as a counter invasion base.
For example, Grameen phone has set a high price per minute even though it is in growth stage and invested that amount in advertising extensively which turned around the cards for that company.
In this way, flank defense can also play a major role in changing the current ranking of a company in business. A market leader should always be ready with flank defense strategy in order to counter foil the attempts of competitors.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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