Mobile Defense Strategy - Meaning & Definition

Published by MBA Skool Team, Last Updated: November 27, 2013

What is Mobile Defense Strategy?

It is a kind of defense strategy chosen by a firm to prevent competition from the competitors. It requires constantly changing position and business such that it becomes difficult for competitors to compete.

Firms get into Market broadening and market diversification to increase its coverage into new territories. Businesses are able to do so by introducing new products, making modification in existing products, entering new markets, changing market segment, changing target market or changing promotional focus.

Example: A petroleum industry getting involved in producing coal, hydroelectric or nuclear industry, or companies like Philips entering into food industry.




This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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