Dead on Arrival - Definition & Meaning
What is Dead on Arrival?
Dead on Arrival is a term which indicates that an item or merchandise received by a buyer was found defective or broken on arrival. It is also used for an idea or a concept which was not up to the mark, i.e. basically a nonstarter.
It is also called as “Defective on Arrival”.
It leads to a decline in reputation of the seller among the buyer community and may hamper his/her business in the long run.
Most of the firms have a policy framework for any reports regarding DOA of its products. The most common ones being replacement (wherein the damaged or the broken part is replaced with a brand new part by the seller free of cost) and service (where the product is repaired by the seller’s team, but it no longer remains eligible for DOA replacement).
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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