A Web Community is a virtual community which has all its members as its devout followers . A web community can communicate through bulletein boards , chat rooms , servers , blogs which keeps everyone posted. It can be created using social media by people having a common set of interests , sharing similar sets of values , cultures , demography and background.
It is a pretty common practice of companies harnessing growth of many online communities . It not only keeps them updated with the consumer’s perceptions and keeps the growth of the smallest rumours or bad publicity under check.
These web communities play a very strong role in decision making where the communication becomes more inbound and the seller becomes one among the buyers . These web communities are considered to be the most reliable channel of information . It is important for companies to increase their visibility in these channels as being in the good books of experts adds to their credibility .This would further help the consumer finding the buyer for itself rather than vice versa happening . Today every site like GSM arena accessed for comparing between two mobile variants has a lot of reviews following the queries and the buyers become arduous followers of the posting happening . It also helps brands to follow pull strategy effectively instead of push.
Hence, this concludes the definition of Web Community along with its overview.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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