Lion Air SWOT Analysis

Published in Airlines category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Lion Air covering strengths, weaknesses, opportunities and threats.

Lion Air Strengths

  1. It has the largest share of the domestic market share
  2. A very strong name in Indonesian market with High top of the mind recall
  3. The airline jointly announced with Boeing for a record-setting order of 200+ Boeing 737 MAX and Boeing 737-900ER planes setting the record for the world's biggest single order of 230 planes
  4. Financially strong and good reputation of the brand

Above are the strengths in the SWOT Analysis of Lion Air. The strengths of Lion Air looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lion Air Weaknesses

  1. The airline is limited to a very small market
  2. Controversies involving the pilots affected the image of the company

These were the weaknesses in the Lion Air SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lion Air Opportunities

  1. Increase in destinations and services of cargo being offered
  2. Lion Air along with its National Aerospace & Defense Industries signed a JV agreement to set up a new airline in Malaysia
  3. Global tie-ups with international airlines and destinations

Above we covered the opportunities in Lion Air SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lion Air Threats

  1. Negative perception about the airline regarding safety measures
  2. Increasing fuel cost
  3. With many orders of aircrafts in place, maintenance cost in the future will be very high

The threats in the SWOT Analysis of Lion Air are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Lion Air SWOT analysis.

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About Lion Air

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lion Air Overview
Parent Company

PT Lion Mentari Airlines (Rusdi Kirana and family)

Category

Mainly Domestic

Sector

Airlines

Tagline/ Slogan

We make people fly

USP

Indonesia’s largest privately run airline

Lion Air STP
Segmentation

Price conscious traveler

Target Market

Middle class / Frequent fliers

Positioning

Low cost carrier


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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