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Etihad Airways SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: August 28, 2023Read time:

Here is a detailed SWOT analysis of Etihad Airways covering strengths, weaknesses, opportunities and threats.

Etihad Airways Strengths

  1.  Etihad Airways is the flagship airline brand of Abu Dhabi
  2. Being centrally located gives access to Europe and Asia
  3. Etihad Airways has over 1,000 flights per week
  4. Over 55 countries are covered extensively across the world
  5. Good branding and visibility of Etihad Airways and it has actively sponsored many events
  6. The company has more than 20000+ employees
  7.  Etihad Airways has focused on quality customer service, in-flight entertainment systems and exclusive lounges

Above are the strengths in the SWOT Analysis of Etihad Airways. The strengths of Etihad Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Etihad Airways Weaknesses

  1. The airlines only serves international destinations which means high operating costs
  2. Market share growth of Etihad Airways is restricted due to intense competition level

These were the weaknesses in the Etihad Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Etihad Airways Opportunities

  1.  Etihad Airways has a new fleet which gives rich customer experience
  2. More global destinations can be tapped to increase reach of business
  3. Tie-ups with airports to give premium facilities to passengers

Above we covered the opportunities in Etihad Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Etihad Airways Threats

  1. Increasing Competition in Middle East market can affect business of Etihad Airways
  2. Increasing costs of fuels affects margins
  3. Changing Govt policies and international aviation rules and regulations

The threats in the SWOT Analysis of Etihad Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Etihad Airways SWOT analysis.

About Etihad Airways

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Etihad Airways Overview
Parent Company

Government of Abu Dhabi





Tagline/ Slogan

From Abu Dhabi to the World


Etihad Airways connects the world through Abu Dhabi

Etihad Airways STP

Passengers Preferring Comfort / reliability

Target Market

Corporates / Upper Middle Class / Middle Class


Etihad Airways is a global airline which gives a grand experience of flying

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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