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Aisin Seiki SWOT Analysis

Published in Automobiles category by MBA Skool Team Last Updated: May 17, 2023Reading time:

Here is a detailed SWOT analysis of Aisin Seiki covering strengths, weaknesses, opportunities and threats.

Aisin Seiki Strengths

  1. Strong brand image and recognition on account of being a Fortune Global 500 company
  2. Partner supplier of Toyota Group companies along with several other tie-ups with Mazda, Nissan, Mitsubishi, GM, Fiat and Porsche
  3. One of the largest producer of automatic transmissions in the world
  4. Its wide product portfolio includes engine, drivetrain, body and chassis etc
  5. Strong CSR focus adds credibility to the company
  6. Close to 100,000 people in the workforce

Above are the strengths in the SWOT Analysis of Aisin Seiki. The strengths of Aisin Seiki looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Aisin Seiki Weaknesses

  1. Highly bureaucratic management structure leading to slow decision making.
  2. Alleged Price-fixing scandal has done some damage to brand image.

These were the weaknesses in the Aisin Seiki SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Aisin Seiki Opportunities

  1. Toyota’s success in emerging markets leading to a strong demand for automobile parts and spares.
  2. New segments cropping up – MUV and Hybrid cars leading to a new segment of automobile spares.
  3. Strong expected Yen to make exports profitable

Above we covered the opportunities in Aisin Seiki SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Aisin Seiki Threats

  1. Unpredictable fluctuations in the Yen could hurt profits in the long run
  2. Stiff competition among auto parts suppliers to grab contracts
  3. Japan trade relations not cordial with a lot of countries, impacting smooth export of auto products.

The threats in the SWOT Analysis of Aisin Seiki are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Aisin Seiki SWOT analysis.

About Aisin Seiki

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Aisin Seiki Overview
Parent Company

Toyota Group


Automobile Parts



Tagline/ Slogan

Geared up for the future


Technologically superior products in a decent price

Aisin Seiki STP

Automobile manufacturing components

Target Market

Car makers needing a variety of automobile parts from a reputed brand


One stop shop for high quality automobile parts

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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