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Hummer SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: February 13, 2024Read time:

Here is a detailed SWOT analysis of Hummer covering strengths, weaknesses, opportunities and threats.

Hummer Strengths

  1. Strong brand image and top of the mind brandname
  2. Iconic design which is synonymous with its name
  3. Name stands for adventure which easily communicates its utility
  4. Known for durability across all terrain
  5. A very successful military vehicle which has been used to mount a 50 mm caliber gun as well

Above are the strengths in the SWOT Analysis of Hummer. The strengths of Hummer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hummer Weaknesses

  1. High Price and low availability
  2. Despite strong brand aura, the manufacturing has been discontinued

These were the weaknesses in the Hummer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hummer Opportunities

  1. This brand has been discontinued, which can be revived since it has a strong brand image
  2. Being a high-end luxury product its price is inelastic in nature thus even the adverse macro-economic factors cannot affect its sales much
  3. It can also explore the defense market for various countries

Above we covered the opportunities in Hummer SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hummer Threats

  1. High fuel consumption
  2. Very dated technologies
  3. Also supply chain related issues due its unique design

The threats in the SWOT Analysis of Hummer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hummer SWOT analysis.

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About Hummer

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hummer Overview
Parent Company

General Motors





Tagline/ Slogan

Like Nothing Else.


Strong Brand Image

Hummer STP

Niche powerful SUVs

Target Market

Select few who really want to be associated with the image


Strong rugged all-terrain vehicle

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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